The Director’s Dish: Current Trends in Publishing

I recently was asked to guest lecture at a publishing class about what I see as major trends in the book industry. You don’t always get to sit down and organize on paper (in this case, on Power Point) the things you know are happening in your industry. I thought I’d share some of the things I think are current trends in book publishing: Consolidation across all the channels. Whether it’s publishers themselves (e.g., the recent Penguin/Random House merger), printing presses (the number of printers has declined 18% in the last seven years), the mergers of significant wholesalers (e.g., Baker … Continue reading The Director’s Dish: Current Trends in Publishing

The Director’s Dish

This season’s Director’s “Dish” might in fact be a pie plate . . . I never thought I’d come to know as many people who grew up on farms as I now do. Until moving to Lincoln almost five years ago, I’m pretty sure I had known no more than one or two people with farming backgrounds. But Nebraska—like so many midwestern and great plains states—was built on farming. As Evelyn Funda points out so beautifully in her wonderful memoir/cultural history book Weeds, due out this month from the Press, 90 percent of Americans worked on family farms in the … Continue reading The Director’s Dish

The Director Dish: Judging a Book by Its Cover

You can judge a book by its cover; in fact, I hope you do because we
spend a lot of time honing the titles and cover designs for our books. With
more and more people purchasing books online, it’s even important than ever to
grab them with a good title or compelling cover.

In the online world of search
engine optimization (SEO), a title needs to come up if a consumer is looking
for a book on a certain subject. That’s why I’m such a stickler for non-fiction
book titles (except perhaps, memoir) to say what the book is about.

In a recent meeting about titles
for forthcoming books, I raised the point that a particular title didn’t tell
you what was the book was about.

“Well, if you read the book,”
someone said, “you’ll know why the author wants this title.” I countered, “With
that title, I’m definitely not going to read the book.” We settled on keeping
the title, but with a very descriptive subtitle that captures what might come
up when someone searches that subject online.

Different genres have different
conventions for titling. It’s okay to go for a snazzy title paired with a long,
long subtitle on a sports or business book. (That seems to be the acceptable
approach now, anyway.) Personally, I love it. A recent favorite of mine: Banzai Babe Ruth: Baseball, Espionage, and
Assassination during the 1934 Tour of Japan
.
How could you resist a book
like that? Apparently you can’t because it’s been a hot seller for us. Of
course, some books don’t need a subtitle; the title says everything. I love 501 Baseball Books Fans Must Read before
They Die
.
End of story.

Religious books are tough to title.
You have to convey why the book is unique but remain respectful, while
explaining what the book is about. I’m particularly proud of the title we came
up with for —well, I don’t have to tell you what the book is about because the title
and subtitle say it all: From Gods to
God: How the Bible Debunked, Suppressed, or Changed Ancient Myths and Legends
.

Fiction and literary memoir are a
bit more challenging. We seldom change the title that the author submits; it
would be like changing the title of a painting. Our memoirists, in particular,
seem to be quite skilled at titles. For example:

Borich
Schrand 
Castro_IslandofBones

Continue reading “The Director Dish: Judging a Book by Its Cover”