y first book of poetry, Famous, came out last September at the same time as a friend’s second book. Her first had been a success, a winner of multiple prizes and fine reviews. In those first few weeks, she admitted that she was checking her rankings on Amazon regularly. As in daily.
"Don’t do that! It doesn’t mean anything," I cautioned her, and I believed it. I had just reread my marketing manual provided by University of Nebraska Press. The staff recommend that you invest little psychic stock in the Internet book-sellers’ rankings. This sounded sensible to me, especially since my book’s ranking lingered around 300,000th place.
I don’t know the figures at UNP, but I’ve heard that first poetry books often sell around 500 copies, a book by a midlist established poet might expect to sell 1500, and a book by a first rank poet is considered successful when it sells 3000 copies. The idea of ranking poetry along with Stephen King and even literary authors like Philip Roth seems almost ludicrous.
Two weeks ago I heard from the press that Famous is going into a second printing. I am delighted. It
means the book is soon to sell more than 1000 copies and the press believes it will continue to sell "well" by poetry standards. This prompted my semi-usual self-conscious vanity-induced internet search for mentions of the book, capped by a visit to the Amazon sales page. I noticed the ranking had skyrocketed to the low 100,000’s. Wow.
I checked my book’s ranking the next day; it was at 88,000th place (plus a few hundred).
Continue reading “An Amazon Confession”