The Marketeers Club: I Don’t Like Whiskey but I like this Author

Rosemary Vestal is the publicity manager for UNP. She doesn’t drink whiskey but will happily read about it while drinking a Malbec.   The New York Times recently published an article called “A Golden Age for American Whiskey Writers” about … Continue reading The Marketeers Club: I Don’t Like Whiskey but I like this Author

The Marketeers Club: 2017 Spring & Summer Preview

Rosemary Vestal is the publicity manager for UNP and hates fish. And yet she cannot stop talking about the forthcoming fish book, Beautifully Grotesque Fish in the American West (March 2017).  One of the greatest (and strangest) things about working in university press publishing is the moment when you receive the seasonal catalog in its physical form. An old marketing tactic that is tried and true for UPs must be the source of jealousy for larger publishing houses without divided seasons: a completed booklet, with all forthcoming book information, you can hold in your hands and write notes on. It’s … Continue reading The Marketeers Club: 2017 Spring & Summer Preview