Rosemary Vestal is the publicity manager for UNP and her writing has been called”influential” and “a must read.”* What makes someone want to read a book? A review, the cover design, peer suggestions, Amazon rankings, bestseller listing in the New York … Continue reading The Marketeers Club: Book Blurbs and You; Or How to Write a Blurb that is Useful
What’s the most innovative marketing campaign you’ve seen for a university press book? What does innovation look like for university press marketing campaigns? I’m guessing you’re struggling to think of something in particular. The average campaign consists of email blasts, … Continue reading Doc Martyn’s Soul: Four Ways to Break the Rules of Marketing
Erica Corwin is the Electronic Marketing Coordinator at UNP. Summer might be swimming and barbecue season for some people, but it’s garage sale season for me. Earlier this summer, I bought an envelope containing vintage quilt and crochet patterns without really … Continue reading The Marketeers Club: Birds and flowers and states, oh my!
Rob Buchanan is the sales coordinator in the marketing department. On March 12, 2015, Sir Terry Pratchett passed away. He was the author of more than seventy books, many of which I own and treasure. He is best known for his Discworld books about a fantastic world floating through space on the backs of four elephants, who in turn are resting on the back of a giant tortoise. With the exception of the most recent couple of books, I have read them all several times. I can’t just pick one at random and read it, I have to read the … Continue reading People Make Publishing: My Sir Terry Pratchett Bookshelf
What is a marketing team? Over time an organization develops tendencies, practices, departmental setups, etc. Whether these things are the best they can be is often overlooked because tradition sets in and things become stuck. In some cases best-practice is … Continue reading Doc Martyn’s Soul: The Malaise of Continuity
Rosemary Vestal is the publicity manager for UNP and accepts praise in the form of coffee, wine, or gold stars. In an age of instant gratification and impersonal emails, is it too much to ask for a little common courtesy? My … Continue reading The Marketeers Club: The Secret to Publicity and Getting What You Want Out of Marketing
Emily Giller is the exhibits coordinator and media planner in the marketing department. BookExpo America (BEA) and BookCon May 27-31, 2015 (New York, NY) UNP show attendees: Martyn Beeny, Marketing Manager; Rosemary Vestal, Publicity Manager; Emily Giller, Exhibits Coordinator and Media Planner “We … Continue reading The Marketeers Club: May and June Exhibit Round Up
Brand ambassadors have become a big thing in marketing. Companies have invested heavily in creating brand ambassadors who will go forth and spread the word about how great a particular product is or the benefits of one brand over another. … Continue reading Doc Martyn’s Soul: Beer Drinkers…I mean Brand Ambassadors
Emily Giller is the exhibits coordinator and media planner in the marketing department. Association of Writers and Writing Programs (AWP) April 8-11, 2015 (Minneapolis, MN) UNP conference attendee: Kristen Elias Rowley, Cultural Criticism and American Studies Editor; Emily Giller, Exhibits Coordinator … Continue reading The Marketeers Club: April Exhibit Round Up
Emily Giller is the exhibits coordinator and media planner in the marketing department. NINE March 11-14, 2015 (Tempe, AZ) UNP conference attendee: Rob Taylor, Sports Editor “For a relatively small crowd, our authors were well represented, among them: Jim Walker … Continue reading The Marketeers Club: March Exhibit Round Up
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