The Marketeers Club: November & December Exhibit Round Up

Emily Giller is the Advertising and Exhibits Coordinator in the marketing department.     American Society for Ethnohistory (ASE) November 4-8, 2015 (Las Vegas, NV) UNP conference attendee: Matt Bokovoy, Native Studies and Borderlands History Editor “The American Society for … Continue reading The Marketeers Club: November & December Exhibit Round Up

Doc Martyn’s Soul: Four Ways to Break the Rules of Marketing

What’s the most innovative marketing campaign you’ve seen for a university press book? What does innovation look like for university press marketing campaigns? I’m guessing you’re struggling to think of something in particular. The average campaign consists of email blasts, … Continue reading Doc Martyn’s Soul: Four Ways to Break the Rules of Marketing