People Make Publishing: #OptOutside and Enjoy the Season

The following post is from Joeth Zucco, Senior Project Editor at UNP. I opted outside on Black Friday. Or rather #OptOutside. Outdoor retailer REI started the campaign in 2015. It makes sense. They sell outdoor recreation, and instead of lining up customers outside their stores, they gave their employees the day off (with pay!) and asked them to practice what they preach. It’s really a brilliant marketing idea. I’ve never been a fan of Black Friday. I go out of my way not to spend money on that day. And with Black Friday sales starting earlier and earlier and even … Continue reading People Make Publishing: #OptOutside and Enjoy the Season


Little Free Library Take Over in Lincoln, Nebraska   Shout out from Book Riot: “After six of the city’s fifty Little Free Libraries were ‘robbed,’ the community stepped up to refill them. Even the University of Nebraska Press donated books to the cause.” Media mention from Channel 8, ABC KLKN-TV: ” ‘You can’t steal a free book, but you can steal the experience from the next person,’ says Ockander. The University of Nebraska Press wants to help bring the experience back.” UNP quoted in the Omaha World-Herald: “The donations aren’t in response to the theft, just a nice coincidence. ‘It was incredibly … Continue reading NEWS AND REVIEWS