The Marketeers Club: Top 10 Alternatives for R*dskins

Tayler Lord is a publicist at UNP and mildly fascinated by the intersection between American football and soccer.  The Washington Redskins franchise remains one of the most valuable in professional sports, in part because of its easily recognizable, popular, and profitable brand. And yet “r*dskins” is a derogatory name for American Indians. The number of grassroots campaigns to change the name has risen in recent years despite the current team owner’s assertion that the team will never do so. Franchise owners counter criticism by arguing that the team name is positive and a term of respect and honor that many American … Continue reading The Marketeers Club: Top 10 Alternatives for R*dskins

Doc Martyn’s Soul: 4 steps to successful academic marketing

There is a common misconception that trade books require more marketing effort than scholarly books. It is a misconception because the effort is different not more or less. Books for academic audiences still benefit from innovative, well-thought out campaigns. Spending … Continue reading Doc Martyn’s Soul: 4 steps to successful academic marketing