What is a marketing team? Over time an organization develops tendencies, practices, departmental setups, etc. Whether these things are the best they can be is often overlooked because tradition sets in and things become stuck. In some cases best-practice is … Continue reading Doc Martyn’s Soul: The Malaise of Continuity
Rosemary Vestal is the publicity manager for UNP and accepts praise in the form of coffee, wine, or gold stars. In an age of instant gratification and impersonal emails, is it too much to ask for a little common courtesy? My … Continue reading The Marketeers Club: The Secret to Publicity and Getting What You Want Out of Marketing
Emily Giller is the exhibits coordinator and media planner in the marketing department. BookExpo America (BEA) and BookCon May 27-31, 2015 (New York, NY) UNP show attendees: Martyn Beeny, Marketing Manager; Rosemary Vestal, Publicity Manager; Emily Giller, Exhibits Coordinator and Media Planner “We … Continue reading The Marketeers Club: May and June Exhibit Round Up
Brand ambassadors have become a big thing in marketing. Companies have invested heavily in creating brand ambassadors who will go forth and spread the word about how great a particular product is or the benefits of one brand over another. … Continue reading Doc Martyn’s Soul: Beer Drinkers…I mean Brand Ambassadors
The annual meeting of the Association of American University Presses (AAUP) will be held this week in Denver, Colorado. The University of Nebraska Press will have ten attendees this year and three people chairing panel discussions. Members of AAUP will … Continue reading 2015 AAUP Meeting Preview
Emily Giller is the exhibits coordinator and media planner in the marketing department. Association of Writers and Writing Programs (AWP) April 8-11, 2015 (Minneapolis, MN) UNP conference attendee: Kristen Elias Rowley, Cultural Criticism and American Studies Editor; Emily Giller, Exhibits Coordinator … Continue reading The Marketeers Club: April Exhibit Round Up
With traditional book-selling outlets getting harder and harder to find, the D2C call has been getting increasingly louder. Just recently, for instance, Digital Book World posted a piece about the important role that a publisher’s website and shopping cart plays … Continue reading Doc Martyn’s Soul: Herd Marketing
Obviously, I’ve stolen the beauty of Garth Stein’s title to grab attention, but isn’t that the point of the copy you read in a catalogue or on the back of a book? The words used to describe the many more … Continue reading Doc Martyn’s Soul: The Art of Writing Copy in the Rain
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