Tag: rules

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Excerpt: Chaucer’s Loser’s, Nintendo’s Children, & Other Forays in Queer Ludonarratology

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The following is an excerpt from Chaucer’s Losers, Nintendo’s Children, and Other Forays in Queer Ludonarratology by Tison Pugh (Nebraska, 2019), the latest book in the Frontiers of Narrative Series.    From Chapter 6: Rules Pregame: May the Better Player Lose! … Continue reading Excerpt: Chaucer’s Loser’s, Nintendo’s Children, & Other Forays in Queer Ludonarratology

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Doc Martyn’s Soul: Four Ways to Break the Rules of Marketing

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What’s the most innovative marketing campaign you’ve seen for a university press book? What does innovation look like for university press marketing campaigns? I’m guessing you’re struggling to think of something in particular. The average campaign consists of email blasts, … Continue reading Doc Martyn’s Soul: Four Ways to Break the Rules of Marketing