Keeping up with your New Years’ resolution? Book Riot challenged readers to “read harder” in 2015 and our marketing intern is keeping up with the challenge! Which books can you check off your list? Book Riot Reading List A book written by someone when … Continue reading Reading List: The 2015 Book Riot Challenge
With traditional book-selling outlets getting harder and harder to find, the D2C call has been getting increasingly louder. Just recently, for instance, Digital Book World posted a piece about the important role that a publisher’s website and shopping cart plays … Continue reading Doc Martyn’s Soul: Herd Marketing
Rosemary Vestal is the publicity manager and Oprah guest booker for UNP. JON STEWART LEAVES DAILY SHOW, BOOK PUBLICISTS LEAVE PR BEHIND FOR NEW CAREERS In case you don’t have internet access or have been living under what I imagine … Continue reading The Marketeers Club: Publicity Wasteland
The University of Nebraska Press is excited to announce a partnership with BitLit, a new tablet and smartphone app designed to allow readers free or low-cost access to digital copies of books they already own. UNP joins dozens of other … Continue reading You need BitLit
Emily Giller is the exhibits coordinator and media planner in the marketing department. Association of Jewish Studies (AJS) December 14-16, 2014 (Baltimore, MD) JPS conference attendee: Rabbi Barry Schwartz, Director of JPS “One of the pleasures of attending a conference is to meet authors in person for the first time. In two cases at AJS these were individuals that I had emailed and spoken with on the phone more than a year ago. I learned that one of our authors is defending his dissertation, having a baby, and finishing our book all at the same time! The opportunity to check in with several … Continue reading The Marketeers Club: December & January Exhibit Round Up
Last week, UNP’s publicity manager, Rosemary Vestal, and publicist, Kylie Morrison, went to a local fourth grade classroom and donated copies of Pioneer Girl: A True Story of Growing Up on the Prairie by Andrea Warren. They received twenty-four beautiful … Continue reading NEWS AND REVIEWS – Fourth Grade Edition
Obviously, I’ve stolen the beauty of Garth Stein’s title to grab attention, but isn’t that the point of the copy you read in a catalogue or on the back of a book? The words used to describe the many more … Continue reading Doc Martyn’s Soul: The Art of Writing Copy in the Rain
Emily Giller is the exhibits coordinator and media planner in the marketing department. American Historical Association (ASA) November 6-9, 2014 (Los Angeles, CA) UNP conference attendees: Alicia Christensen, American Studies Editor; Maggie Boyles, Editorial Assistant “The American Studies Association conference was … Continue reading The Marketeers Club: November Exhibit Round Up
I like to play matchmaker with the books we publish. Not matching books with other books, but I like to match books with my friends who really appreciate them. I surprised my friend Jessica with a signed copy of The Wheeling … Continue reading The Marketeers Club: Book Matchmaker
Every Friday numerous social media feeds encourage us to follow certain people. This reciprocal weekly event has evolved into a way to find new people with interesting things to say, but it is also beginning to feel a little bit mechanical. “It’s Friday!” the social media universe shouts at us; “Follow this person and this person and this person.” But why? Many of us in the university press world join this Friday free-for-all. We exchange our views on who is worth following and, because we’re all in the same part of publishing, for the most part … Continue reading UP WEEK: Why Should We Follow You?
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