People Make Publishing: Press King Cakes

Alison Rold is Assistant Production Manager in EDP and she is a fearless bread baker.  Many years ago, before the birth of the Internet, a friend of mine told me that he was delivering a lot of king cakes from New Orleans. I had no idea what a king cake was, but I was intrigued, thinking maybe it was some elaborate sheet cake. I went to the library and found a book with a picture of one. Then I hunted down a king cake recipe in another book. It didn’t look like a cake at all. It looked like a … Continue reading People Make Publishing: Press King Cakes

From the desk of Ravi K. Perry: Black History Month

Ravi K. Perry (PhD, Brown University, 2009) is an assistant professor of political science and Stennis Scholar for Municipal Governance at Mississippi State University. He is the editor of 21st Century Urban Race Politics: Representing Minorities as Universal Interests (Emerald Group, forthcoming). Building Community in … Continue reading From the desk of Ravi K. Perry: Black History Month

From the desk of Jeremy Evans: The New Kids of the 2014 Winter Olympics

Jeremy Evans is the author of In Search of Powder, a book on ski and snowboard culture. He lives in South Lake Tahoe, California. While the first headlines for the 2014 Winter Olympics were focused on security issues—and rightfully so—less has been made about the 12 events making their debut in Sochi, Russia. That’s unfortunate since U.S. athletes are serious gold-medal contenders in the events Olympics organizers added to help capture a younger demographic: ski halfpipe, ski slopestyle, and snowboard slopestyle. In ski halfpipe, David Wise and Maddie Bowman are gold medal favorites in the men’s and women’s competitions, respectively. Wise, … Continue reading From the desk of Jeremy Evans: The New Kids of the 2014 Winter Olympics

The Marketeers Club: A Multitude of Firsts

The first time I visited New York, I was a high school freshman traveling with my parents. I had day-dreamed about going to the city, falling in love with the hustle of millions of different people; the visions included me living in the middle of it. Granted, those visions weren't specific to what type of work I would be doing or exactly where I would live, but I can assure you, it was fantastic and high heels were involved. My dad grew up in New Jersey and my mom had lived and breathed musical theater her whole life, so when … Continue reading The Marketeers Club: A Multitude of Firsts

The Marketeers Club: Pete Seeger

I’m old. I’ve hit the point in my life that when I hear of someone passing who made an impression on me, I stop and think about the first time I saw or heard them. I know this is a little morbid, but I regularly check the obituaries just to see if someone I know has died.  Pete Seeger passed away on January 27, 2014. I remember seeing him on an American Masters episode on PBS, singing “Where Have All the Flowers Gone.” I really like folk music and he was one of the greats. As part of my responsibilities … Continue reading The Marketeers Club: Pete Seeger

Doc Martyn’s Soul: Teaming Up on Social Media

Aligning Acquisitions and Marketing to Create a Seamless University Press Presence

A social media presence is, by now, a standard component of most university presses. Almost every press spends time and money on social media efforts, attempting to create a presence that befits the overall mission of the press and conveys it to the wider world. But which part of the press should drive social media? To my knowledge, most presses push social media through their marketing departments. Thus, social media becomes a function of marketing, quickly taking on that department’s characteristics and sensibilities. Running social media through marketing makes the most sense. It would be difficult, after all, to argue that social media is not a marketing tool. But what other roles does or should social media play in a university press world? And who else should be involved in the creation of social media content?

To my mind, the symbiosis between marketing and acquisitions seems most relevant to the overall social media presence of a university press. Acquiring editors have been using the precursors to social media for a long time in order to stay in touch with their authors, be a part of the communities interested in their lists, and even to sign books. These traditional forms of communication include letters, email, phone calls, websites, conference attendance, and so on. Each of these was or is a form—to one degree or another—of social media. As such, contemporary social media constitutes another opportunity to engage with those same authors, communities, and books.

Many acquiring editors are actively engaged in social media. In fact, I think it probable that more acquisitions editors have their own Twitter accounts than do marketers. I applaud acquiring editors for being ahead of the adoption curve, for actively pursuing their own platforms from which to position themselves within their fields. I urge marketers across the UP world to do the same thing. Just because we do not sign books does not mean each of us does not have a thriving community of which to be a part or a thought-provoking message to share with our peers, authors, and beyond.

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From the desk of Mimi Schwartz: What My Readers Have Taught Me

A short version of this essay first appeared in “Take Note” section of The Writer, January 2014. Mimi Schwartz is the author of 6 books, most recently the second edition of Writing True, the Art and Craft of Creative Nonfiction (co-authored with Sondra Perl). She is currently at work on a new essay collection, When History Gets Personal, which will include this essay. Her essays have been widely anthologized and seven of them have been Notables in Best American Essays.

I write to figure life out—and consider a memoir or essay finished when I can say, “That’s it! I got it right on the page.”  But my assumption is premature, I’ve discovered, because after publication I find out new things—from my readers. What they tell me about what I wrote keeps enlarging what “getting it right on the page” means.

Take the woman who asked me to sign a book at my first reading from Thoughts from a Queen-Sized Bed (American Lives Series, University of Nebraska Press), about life in a long marriage. The woman was my age and said in a lilting voice: “I so identified with your arguments about how much to leave the window open in February—two inches or less!” I assumed she was a New Jersey wife like me until, with more lilt, she said: “Make it out to Sister Irene.” She was a nun from Ireland. Then a young man with a ring in his nose told me enthusiastically that he was a morning person like me and his partner was a night person just like Stu, my husband. I should make the inscription to Mike and Patrick.

I expected my book to appeal to the long married, newly married, and those about to take the plunge. But the common ground of relationships was much larger than I thought. People who shared a life or knew people that did (like their parents) recognized their own experiences in mine whether they slept in a single, queen, or king-sized bed.

When my next book came out, Good Neighbors, Bad Times: Echoes of My Father’s German Village (Bison Books, University of Nebraska Press), my readers surprised me again. This time who they are, where they came from, what family stories and religion they grew up with, dramatically altered the way they responded to my discoveries in a little Black Forest village of Catholics and Jews “who all got along before Hitler.” I’d first heard about this village from my father, as I was growing up in Queens, New York. I wasn’t interested until forty years later when I saw a Torah that had been rescued on Kristallnacht, not by Jews but by their Catholic neighbors. Who were they? Why did they do it? By then, my father had died so I couldn’t ask him, and so began a twelve-year quest, on three continents, in dozens of living rooms, to find out about these once good neighbors. How did they remember and live with the past? What’s true or not about memory? Was this community special?

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