Doc Martyn’s Soul: Can Marketers Reach Higher by Climbing Ropes?

Team building can often have negative connotations. How many times have you heard someone complain about trust falls? But businesses engage in team building for obvious reasons: to help teams work together and learn from the experience. If you’re intent … Continue reading Doc Martyn’s Soul: Can Marketers Reach Higher by Climbing Ropes?

The Marketeers Club: Book Blurbs and You; Or How to Write a Blurb that is Useful

Rosemary Vestal is the publicity manager for UNP and her writing has been called”influential” and “a must read.”*  What makes someone want to read a book? A review, the cover design, peer suggestions, Amazon rankings, bestseller listing in the New York … Continue reading The Marketeers Club: Book Blurbs and You; Or How to Write a Blurb that is Useful

Doc Martyn’s Soul: Four Ways to Break the Rules of Marketing

What’s the most innovative marketing campaign you’ve seen for a university press book? What does innovation look like for university press marketing campaigns? I’m guessing you’re struggling to think of something in particular. The average campaign consists of email blasts, … Continue reading Doc Martyn’s Soul: Four Ways to Break the Rules of Marketing