Doc Martyn’s Soul: 4 steps to successful academic marketing

There is a common misconception that trade books require more marketing effort than scholarly books. It is a misconception because the effort is different not more or less. Books for academic audiences still benefit from innovative, well-thought out campaigns. Spending … Continue reading Doc Martyn’s Soul: 4 steps to successful academic marketing

The Marketeers Club: November & December Exhibit Round Up

Emily Giller is the Advertising and Exhibits Coordinator in the marketing department.     American Society for Ethnohistory (ASE) November 4-8, 2015 (Las Vegas, NV) UNP conference attendee: Matt Bokovoy, Native Studies and Borderlands History Editor “The American Society for … Continue reading The Marketeers Club: November & December Exhibit Round Up