University Press Week 2016: #FollowFriday

Today is the last day of the University Press Week blog tour. After reading our contribution, continue the tour with University of California Press, Seminary Co-op Bookstores, University of Minnesota Press, and University of North Carolina Press.  Learn more about University … Continue reading University Press Week 2016: #FollowFriday

Doc Martyn’s Soul: 4 steps to successful academic marketing

There is a common misconception that trade books require more marketing effort than scholarly books. It is a misconception because the effort is different not more or less. Books for academic audiences still benefit from innovative, well-thought out campaigns. Spending … Continue reading Doc Martyn’s Soul: 4 steps to successful academic marketing