UP WEEK: Your University Press in Pictures

In the spirit of partnership that pervades the university press community, thirty-two presses will unite for the AAUP’s third annual blog tour during University Press Week. This tour will highlight the value of collaboration among the scholarly community. Individual presses will blog on a different theme each day.          YOUR UNIVERSITY PRESS IN PICTURES  University Press of Florida Fordham University Press Indiana University Press Johns Hopkins University Press Stanford University Press Continue reading UP WEEK: Your University Press in Pictures

The Marketeers Club: AAUP Residency, Chicago Edition

The last time I was in Chicago, my favorite store was American Girl Place. So when I found out my AAUP residency application was approved I was excited to see the city again, this time without my Samantha but with a new job title and eagerness to learn how the University of Chicago Press varied from UNP. My initial intentions when applying for the AAUP Residency Program centered on the growing importance of social media in business practices. I wanted to gain a better understanding of university press publishing as well as network with a university press with the prestige … Continue reading The Marketeers Club: AAUP Residency, Chicago Edition

The Marketeers Club: A Husker in Hoosier Nation

Originally posted on the Indiana University Press blog on Sept. 23, 2014.  We were pleased to host University of Nebraska Press employee Emily Giller last week for her AAUP residency! This program is designed to give staff at AAUP member presses the opportunity to refine or learn new skills and procedures from colleagues who are strong in a particular area or have developed innovative programs. She shares her experience in this blog post. I have never been to Indiana before. I’ve never had a reason to visit. So, I was excited that my first visit to Indiana involved spending three days … Continue reading The Marketeers Club: A Husker in Hoosier Nation

The Marketeers Club: University Presses and the Questions of Social Media

The AAUP membership list includes which presses have social media accounts: blog, Facebook, Twitter (the usual suspects). In an industry where so much depends on an online presence to succeed, it’s encouraging that most member presses are engaging with their community on social media platforms. We are all aware of those “usual suspects” but one of the many questions that we should be asking ourselves is “what’s next?” A handful of UPs have taken on Instagram (one of my personal favorites), YouTube, LinkedIn, and Tumblr, but the next big thing in social media will come along and we will have … Continue reading The Marketeers Club: University Presses and the Questions of Social Media

The Marketeers Club: Watching FX No Strain on University Presses

This past weekend, I was enjoying my Sunday routine of relaxation and watching the latest television series from FX, The Strain. While I do thoroughly enjoy the vampire/zombie/apocalyptic mashup, some of the characters’ backgrounds feel a little forced. For example, Kevin Durand’s character, Vasiliy Fet, is a second generation Russian living in Brooklyn, NY. His occupation: exterminator for the NYC Bureau of Pest Control. Of course, like any good Russian rat-killer, viewers of the show find out that he has a difficult past with his father, a scholar of architecture. For you see, Fet had a scholarship to get his … Continue reading The Marketeers Club: Watching FX No Strain on University Presses