The Marketeers Club: A Husker in Hoosier Nation
Originally posted on the Indiana University Press blog on Sept. 23, 2014.
We were pleased to host University of Nebraska Press employee Emily Giller last week for her AAUP residency! This program is designed to give staff at AAUP member presses the opportunity to refine or learn new skills and procedures from colleagues who are strong in a particular area or have developed innovative programs. She shares her experience in this blog post.
I have never been to Indiana before. I’ve never had a reason to visit. So, I was excited that my first visit to Indiana involved spending three days working with the great staff at Indiana University Press in Bloomington, IN.
I chose to visit IUP because they publish a lot of books in Jewish and Holocaust studies. As many of you probably know, Nebraska has a partnership with the Jewish Publication Society, which is only a couple of years old. I went to Indiana hoping to learn more about how IUP markets its Jewish titles and how we can increase our presence within the Jewish market.
The staff at IUP not only taught me about marketing Jewish titles, but they also gave me great insights in advertising, electronic marketing, catalog production, cover design, and so much more. I met with most of IUP’s marketing staff and sat with them as they walked me through every step of their jobs. I also had the privilege of attending an author book signing located at Indiana’s Lilly Library. It was great to be able to see the IUP marketing department in action.
I must admit, I was sad to leave Bloomington when my time there was up. I truly enjoyed learning more about the publishing world from the marketing professionals there. I’m happy to say that I came back to Nebraska with new ideas and new insights into the publishing world.