Patrick Madden is a professor at Brigham Young University. He is the author of the award-winning Sublime Physick: Essays (Nebraska, 2016) and Quotidiana: Essays (Nebraska, 2010), and coeditor, with David Lazar, of After Montaigne: Contemporary Essayists Cover the Essays. His essays have appeared in a variety … Continue reading From the Desk of Patrick Madden: On Book Trailers
Rosemary Sekora is the publicity manager at UNP and enjoys helping people who are kind to publicists, dogs, and those who work in customer service. Like many marketing departments, we’ve tried to keep up with the times of social media and … Continue reading The Marketeers Club: Did You Know?
Anna Weir is a publicist a little surprised at how quickly time flies when she spends all her time talking about books. Seems odd to think that a year ago I officially signed on as a full-time publicist with UNP. … Continue reading The Marketeers Club: A Year of Publicity
It seems strange, but here I am heading into my last week at UNP. Three and a half years ago I arrived on my first day with ideas a plenty but no real concept of what I would find or … Continue reading Doc Martyn’s Soul: The Final Post
What’s the most innovative marketing campaign you’ve seen for a university press book? What does innovation look like for university press marketing campaigns? I’m guessing you’re struggling to think of something in particular. The average campaign consists of email blasts, … Continue reading Doc Martyn’s Soul: Four Ways to Break the Rules of Marketing
What is a marketing team? Over time an organization develops tendencies, practices, departmental setups, etc. Whether these things are the best they can be is often overlooked because tradition sets in and things become stuck. In some cases best-practice is … Continue reading Doc Martyn’s Soul: The Malaise of Continuity
Brand ambassadors have become a big thing in marketing. Companies have invested heavily in creating brand ambassadors who will go forth and spread the word about how great a particular product is or the benefits of one brand over another. … Continue reading Doc Martyn’s Soul: Beer Drinkers…I mean Brand Ambassadors