From the Desk of Patrick Madden: On Book Trailers

Patrick Madden is a professor at Brigham Young University. He is the author of the award-winning Sublime Physick: Essays (Nebraska, 2016) and Quotidiana: Essays (Nebraska, 2010), and coeditor, with David Lazar, of After Montaigne: Contemporary Essayists Cover the Essays. His essays have appeared in a variety … Continue reading From the Desk of Patrick Madden: On Book Trailers

Doc Martyn’s Soul: Four Ways to Break the Rules of Marketing

What’s the most innovative marketing campaign you’ve seen for a university press book? What does innovation look like for university press marketing campaigns? I’m guessing you’re struggling to think of something in particular. The average campaign consists of email blasts, … Continue reading Doc Martyn’s Soul: Four Ways to Break the Rules of Marketing