What is a marketing team? Over time an organization develops tendencies, practices, departmental setups, etc. Whether these things are the best they can be is often overlooked because tradition sets in and things become stuck. In some cases best-practice is … Continue reading Doc Martyn’s Soul: The Malaise of Continuity
Emily Giller is the exhibits coordinator and media planner in the marketing department. BookExpo America (BEA) and BookCon May 27-31, 2015 (New York, NY) UNP show attendees: Martyn Beeny, Marketing Manager; Rosemary Vestal, Publicity Manager; Emily Giller, Exhibits Coordinator and Media Planner “We … Continue reading The Marketeers Club: May and June Exhibit Round Up
Brand ambassadors have become a big thing in marketing. Companies have invested heavily in creating brand ambassadors who will go forth and spread the word about how great a particular product is or the benefits of one brand over another. … Continue reading Doc Martyn’s Soul: Beer Drinkers…I mean Brand Ambassadors
The annual meeting of the Association of American University Presses (AAUP) will be held this week in Denver, Colorado. The University of Nebraska Press will have ten attendees this year and three people chairing panel discussions. Members of AAUP will … Continue reading 2015 AAUP Meeting Preview
Terence Smyre and Joel Puchalla form the dyad that is the editorial wing of the University of Nebraska Press’s journals department. Their offices, and hearts, share a common wall—though not a physical coronary septum, which would be weird. They envision … Continue reading Mssgng w/ Jrnls Ed
BookExpo America (BEA) takes place this week at the Javits Center in New York, NY. Boasting upwards of 600 featured authors in addition to hundreds of exhibits, publishing booths and access to some of the cutting-edge technologies in the publishing industry … Continue reading UNP at BEA and BookCon
Emily Giller is the exhibits coordinator and media planner in the marketing department. Association of Writers and Writing Programs (AWP) April 8-11, 2015 (Minneapolis, MN) UNP conference attendee: Kristen Elias Rowley, Cultural Criticism and American Studies Editor; Emily Giller, Exhibits Coordinator … Continue reading The Marketeers Club: April Exhibit Round Up
Emily Giller is the exhibits coordinator and media planner in the marketing department. NINE March 11-14, 2015 (Tempe, AZ) UNP conference attendee: Rob Taylor, Sports Editor “For a relatively small crowd, our authors were well represented, among them: Jim Walker … Continue reading The Marketeers Club: March Exhibit Round Up
Terence Smyre and Joel Puchalla form the dyad that is the editorial wing of the University of Nebraska Press’s journals department. Their offices, and hearts, share a common wall—though not a physical coronary septum, which would be weird. They envision … Continue reading Mssgng w/ Jrnls Ed
Keeping up with your New Years’ resolution? Book Riot challenged readers to “read harder” in 2015 and our marketing intern is keeping up with the challenge! Which books can you check off your list? Book Riot Reading List A book written by someone when … Continue reading Reading List: The 2015 Book Riot Challenge
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