With traditional book-selling outlets getting harder and harder to find, the D2C call has been getting increasingly louder. Just recently, for instance, Digital Book World posted a piece about the important role that a publisher’s website and shopping cart plays … Continue reading Doc Martyn’s Soul: Herd Marketing
Rosemary Vestal is the publicity manager and Oprah guest booker for UNP. JON STEWART LEAVES DAILY SHOW, BOOK PUBLICISTS LEAVE PR BEHIND FOR NEW CAREERS In case you don’t have internet access or have been living under what I imagine … Continue reading The Marketeers Club: Publicity Wasteland
Emily Giller is the exhibits coordinator and media planner in the marketing department. Association of Jewish Studies (AJS) December 14-16, 2014 (Baltimore, MD) JPS conference attendee: Rabbi Barry Schwartz, Director of JPS “One of the pleasures of attending a conference is to meet authors in person for the first time. In two cases at AJS these were individuals that I had emailed and spoken with on the phone more than a year ago. I learned that one of our authors is defending his dissertation, having a baby, and finishing our book all at the same time! The opportunity to check in with several … Continue reading The Marketeers Club: December & January Exhibit Round Up
Obviously, I’ve stolen the beauty of Garth Stein’s title to grab attention, but isn’t that the point of the copy you read in a catalogue or on the back of a book? The words used to describe the many more … Continue reading Doc Martyn’s Soul: The Art of Writing Copy in the Rain
You would not believe how many people it takes to get a book or journal on the shelf. UNP is made up of authors, translators, editors, distributors, marketers, managers, assistants, coordinators, designers, sales representatives, and so many more. And let’s … Continue reading Our 2014: A Year in Retrospective
Emily Giller is the exhibits coordinator and media planner in the marketing department. American Historical Association (ASA) November 6-9, 2014 (Los Angeles, CA) UNP conference attendees: Alicia Christensen, American Studies Editor; Maggie Boyles, Editorial Assistant “The American Studies Association conference was … Continue reading The Marketeers Club: November Exhibit Round Up
In the spirit of partnership that pervades the university press community, thirty-two presses will unite for the AAUP’s third annual blog tour during University Press Week. This tour will highlight the value of collaboration among the scholarly community. Individual presses will blog on a different theme each day. THROWBACK THURSDAY Harvard University Press – Backlist or Decemberists? MIT Press – Throwback Thursday featuring Muriel Cooper Temple University Press – Temple University Press’ influential Asian American History & Culture Series University of Toronto Press University of Washington Press – Behind the Covers: Six Classics of Asian American Literature, Then and Now Wesleyan … Continue reading UP WEEK: Throwback Thursday
In the spirit of partnership that pervades the university press community, thirty-two presses will unite for the AAUP’s third annual blog tour during University Press Week. This tour will highlight the value of collaboration among the scholarly community. Individual presses will blog on a different theme each day. UPs IN POPULAR CULTURE Georgetown University Press – Watch Spy Shows with Georgetown University Press University Press of Kentucky – His Life on the Blacklist, or How Communists Brought Us the “Cran-stache” University Press of Mississippi – Now Playing: Walt Before Mickey University of Pennsylvania Press – University presses: Where knowledge finds a … Continue reading UP WEEK: UPs in Popular Culture
In the spirit of partnership that pervades the university press community, thirty-two presses will unite for the AAUP’s third annual blog tour during University Press Week. This tour will highlight the value of collaboration among the scholarly community. Individual presses will blog on a different theme each day. COLLABORATION University of California Press – On the Front Lines of the Ebola Epidemic by Naomi Schneider, executive editor University of Chicago Press – Turabian Teacher Collaborative by University of Chicago Press staff members working with the TTC University Press of Colorado Duke University Press – Anthropologist Eben Kirksey on collaboration at the … Continue reading UP WEEK: Collaboration
In the spirit of partnership that pervades the university press community, thirty-two presses will unite for the AAUP’s third annual blog tour during University Press Week. This tour will highlight the value of collaboration among the scholarly community. Individual presses will blog on a different theme each day. YOUR UNIVERSITY PRESS IN PICTURES University Press of Florida Fordham University Press Indiana University Press Johns Hopkins University Press Stanford University Press Continue reading UP WEEK: Your University Press in Pictures
UNP blog 