Rosemary Vestal is the publicity manager for UNP and her writing has been called”influential” and “a must read.”* What makes someone want to read a book? A review, the cover design, peer suggestions, Amazon rankings, bestseller listing in the New York … Continue reading The Marketeers Club: Book Blurbs and You; Or How to Write a Blurb that is Useful
Are people who work in publishing just frustrated writers? I have spoken to undergraduate English and journalism classes many times about careers in book publishing, and one of the things I always tell the students is: if you want to … Continue reading The Director Dish
What’s the most innovative marketing campaign you’ve seen for a university press book? What does innovation look like for university press marketing campaigns? I’m guessing you’re struggling to think of something in particular. The average campaign consists of email blasts, … Continue reading Doc Martyn’s Soul: Four Ways to Break the Rules of Marketing
Amy Helene Forss has a PhD in African American history and teaches at Metropolitan Community College in Omaha, Nebraska. Her work has appeared in journals such as Nebraska History and Great Plains Quarterly. She is the author of Black Print … Continue reading From the desk of Amy Helene Forss: The Scoop on Mildred D. Brown
September Staff Reading List UNP staff members are always reading new books within our list and outside of what we publish. Here are some of the books our noses have been buried in. Hannibal by Richard Gabriel (a Potomac book!) “Very … Continue reading What We’re Reading
Ann Baker is the manager of EDP (Editorial, Design, and Production) and it has taken her more than twenty years of professional copyediting to overcome her own personal fear of the semi-colon. Raise your hand if you don’t know when … Continue reading The Mysterious Who vs. Whom . . . Isn’t!
The University of Nebraska Press (UNP) has been publishing prestigious, award-winning literature for 75 years, but this contest is a first for UNP. In celebration of our 75th anniversary, UNP will publish a volume of fiction, nonfiction, and poetry written … Continue reading 75th Anniversary Literary Contest
What is a marketing team? Over time an organization develops tendencies, practices, departmental setups, etc. Whether these things are the best they can be is often overlooked because tradition sets in and things become stuck. In some cases best-practice is … Continue reading Doc Martyn’s Soul: The Malaise of Continuity
Emily Giller is the exhibits coordinator and media planner in the marketing department. BookExpo America (BEA) and BookCon May 27-31, 2015 (New York, NY) UNP show attendees: Martyn Beeny, Marketing Manager; Rosemary Vestal, Publicity Manager; Emily Giller, Exhibits Coordinator and Media Planner “We … Continue reading The Marketeers Club: May and June Exhibit Round Up
Brand ambassadors have become a big thing in marketing. Companies have invested heavily in creating brand ambassadors who will go forth and spread the word about how great a particular product is or the benefits of one brand over another. … Continue reading Doc Martyn’s Soul: Beer Drinkers…I mean Brand Ambassadors
