What’s the most innovative marketing campaign you’ve seen for a university press book? What does innovation look like for university press marketing campaigns? I’m guessing you’re struggling to think of something in particular. The average campaign consists of email blasts, … Continue reading Doc Martyn’s Soul: Four Ways to Break the Rules of Marketing
Ann Baker is the manager of EDP (Editorial, Design, and Production) and it has taken her more than twenty years of professional copyediting to overcome her own personal fear of the semi-colon. Raise your hand if you don’t know when … Continue reading The Mysterious Who vs. Whom . . . Isn’t!
What is a marketing team? Over time an organization develops tendencies, practices, departmental setups, etc. Whether these things are the best they can be is often overlooked because tradition sets in and things become stuck. In some cases best-practice is … Continue reading Doc Martyn’s Soul: The Malaise of Continuity
Rosemary Vestal is the publicity manager for UNP and accepts praise in the form of coffee, wine, or gold stars. In an age of instant gratification and impersonal emails, is it too much to ask for a little common courtesy? My … Continue reading The Marketeers Club: The Secret to Publicity and Getting What You Want Out of Marketing
Brand ambassadors have become a big thing in marketing. Companies have invested heavily in creating brand ambassadors who will go forth and spread the word about how great a particular product is or the benefits of one brand over another. … Continue reading Doc Martyn’s Soul: Beer Drinkers…I mean Brand Ambassadors
The annual meeting of the Association of American University Presses (AAUP) will be held this week in Denver, Colorado. The University of Nebraska Press will have ten attendees this year and three people chairing panel discussions. Members of AAUP will … Continue reading 2015 AAUP Meeting Preview
Emily Giller is the exhibits coordinator and media planner in the marketing department. Association of Writers and Writing Programs (AWP) April 8-11, 2015 (Minneapolis, MN) UNP conference attendee: Kristen Elias Rowley, Cultural Criticism and American Studies Editor; Emily Giller, Exhibits Coordinator … Continue reading The Marketeers Club: April Exhibit Round Up
Terence Smyre and Joel Puchalla form the dyad that is the editorial wing of the University of Nebraska Press’s journals department. Their offices, and hearts, share a common wall—though not a physical coronary septum, which would be weird. They envision … Continue reading Mssgng w/ Jrnls Ed
With traditional book-selling outlets getting harder and harder to find, the D2C call has been getting increasingly louder. Just recently, for instance, Digital Book World posted a piece about the important role that a publisher’s website and shopping cart plays … Continue reading Doc Martyn’s Soul: Herd Marketing
Rosemary Vestal is the publicity manager and Oprah guest booker for UNP. JON STEWART LEAVES DAILY SHOW, BOOK PUBLICISTS LEAVE PR BEHIND FOR NEW CAREERS In case you don’t have internet access or have been living under what I imagine … Continue reading The Marketeers Club: Publicity Wasteland
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