by Mary Ridder

Organic.  Marketing cooperative. Community owned. These and other words thrill some people and throw chills into others. They’re risky. They’re new (or very, very old). And they describe some of the creative activity described in Roots of Change whereby energetic folks are working hard to add value to their products in order to retain more of the profit dollars, wholesomeness, and control of their business’ destiny.

Some of the endeavors in Roots never made it, never even got off the ground. Others are a testament to tremendous drive and talent. All of these fascinating profiles can, however, serve as a teaching moment for writing forward-thinking public policy, developing wise legislation, or building a business with some great do’s and don’ts as a guideline.

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Mary Ridder is the author of Roots of Change.  Mary also runs Ridder Ranch with her family.  Read an earlier post she wrote for our blog here.