The Marketeers Club: Need for the Bike

9780803269095The one hundredth Tour de France started Saturday,
June 29. Each summer for the past fifteen or so years, I anticipate the guilty
pleasure of sitting on the couch in a climate-controlled house—watching as the
Tour riders gut it out in a range of weather conditions on their epic journey
to Paris. The three-week, twenty-one-stage race packs in a surprising amount of
human drama as the ever-shifting alliances and tactics play themselves out
against the backdrop of long-standing rivalries.

The riders endure desperate ascents, thrilling and
terrifying descents, daring breakaways, heartbreaking crashes, injuries, and
sickness. They do this within reach of hundreds of thousands of fans who line
the course—mostly adoring, often drunk, and at times dangerously hapless. The
race finally ends on the cobblestones of Paris with a mad sprint for the final-stage
victory.

When the Tour riders cross the finish line in
mid-July, they will have covered 3,479
kilometers, averaging something like one
hundred miles per day for three weeks, much of it in the
mountains, with just two rest days. Their will to undergo the necessary
suffering, with or without doping, never ceases to amaze me. The glory of a Tour
rider’s triumph, however, is often eclipsed
by the shadow of doping. Although doping has possibly existed (in more
rudimentary forms) as long as racing itself, its modern pervasiveness is frustrating
and confounding. With darkness threatening to overshadow cycling’s most iconic
race, I return to a book that I love because it celebrates the bike as a thing
of beauty and a renewable source of joy.

The book is Frenchman Paul Fournel’s compact and understated
gem Need for the Bike, translated and introduced by Allan Stoekl and published
in 2003. Fournel has had a career in publishing and is a longtime member of the
Oulipo literary collective. His wonderful writing and his deep and abiding love
of the bike are both antidotes to despair. I cannot resist quoting from Fournel,
but you will soon understand why: 

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Doc Martyn’s Soul: A Month in New York – Or so it Seemed

One of the things about the publishing industry that I most enjoy is traveling to conferences and meetings and spending time engaging in conversation with fellow publishing professionals, learning from their experiences, sharing information that is mutually beneficial, and observing what others are doing so that I might embrace new opportunities. In the past month or so, I have been fortunate enough to spend a couple of weeks in New York City; a week for sales conferences and meetings, and a week for BookExpo America (BEA). The two trips differed in many respects and yet shared the traits listed above … Continue reading Doc Martyn’s Soul: A Month in New York – Or so it Seemed

Bookish Links and Delightful Miscellany

Shall we? Book Expo America (BEA) is going on right now in New York. To learn more about it or find out what's hot and happening, check out Wikipedia, the official Facebook page, the Huffington Post, or Twitter (#bea13 or @UnivNebPress). Speaking of BEA, the winner of the Publishing Hackathon is scheduled to be announced today (May 31). I'm particularly intrigued by BookCity. In fact, I had a conversation with Richard Nash (Am I the only one who considers this name-dropping? I totally feel like I'm name-dropping.) at TOCCON a couple of years ago where we talked about how cool it would … Continue reading Bookish Links and Delightful Miscellany

The Marketeers Club: Little Bison in the Big Apple

Bright lights, tall buildings,
and people bustling about: in the city that never sleeps, a small bison named
Benny left the familiar Great Plains in order to conquer the book publishing
world.

The
idea of sending Benny to New York first came up in early April. The University
of Nebraska Press (UNP) marketeers decided we needed to send a representative
to New York City to promote the Press along with our imprint, Bison Books. Benny
had dreamed of going to New York ever since he was a calf, and finally, here
was his chance.  

Benny traveled
to New York City during the first week in May, to promote UNP’s new Fall titles
to various publications and clients. Benny was a little sad that he would be
missing the lovely Spring weather Nebraska usually has in May. However, as May 1
approached, Nebraska encountered cold temperatures and snow. Benny wasn’t so
reluctant to leave anymore, because the East Coast was being faced with a
forecast of sunshine and heat, which was his favorite kind of weather!

So off Benny
went, flying from one city to the next until he finally landed in the Big
Apple. There was so much he wanted to do and so much he wanted to see! His
first stop was at one of the most well-known spots in NYC, the place where all
tourists go: Times Square.

Benny in Times Square_EG3

Continue reading “The Marketeers Club: Little Bison in the Big Apple”