The Marketeers Club: Little Bison in the Big Apple
Bright lights, tall buildings,
and people bustling about: in the city that never sleeps, a small bison named
Benny left the familiar Great Plains in order to conquer the book publishing
world.
The
idea of sending Benny to New York first came up in early April. The University
of Nebraska Press (UNP) marketeers decided we needed to send a representative
to New York City to promote the Press along with our imprint, Bison Books. Benny
had dreamed of going to New York ever since he was a calf, and finally, here
was his chance.
Benny traveled
to New York City during the first week in May, to promote UNP’s new Fall titles
to various publications and clients. Benny was a little sad that he would be
missing the lovely Spring weather Nebraska usually has in May. However, as May 1
approached, Nebraska encountered cold temperatures and snow. Benny wasn’t so
reluctant to leave anymore, because the East Coast was being faced with a
forecast of sunshine and heat, which was his favorite kind of weather!
So off Benny
went, flying from one city to the next until he finally landed in the Big
Apple. There was so much he wanted to do and so much he wanted to see! His
first stop was at one of the most well-known spots in NYC, the place where all
tourists go: Times Square.
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