Category: The Marketeers Club (Marketing Dept.)

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The Marketeers Club: Top 10 Alternatives for R*dskins

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Tayler Lord is a publicist at UNP and mildly fascinated by the intersection between American football and soccer.  The Washington Redskins franchise remains one of the most valuable in professional sports, in part because of its easily recognizable, popular, and profitable brand. And yet “r*dskins” is a derogatory name for American Indians. The number of grassroots campaigns to change the name has risen in recent years despite the current team owner’s assertion that the team will never do so. Franchise owners counter criticism by arguing that the team name is positive and a term of respect and honor that many American … Continue reading The Marketeers Club: Top 10 Alternatives for R*dskins

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Doc Martyn’s Soul: 4 steps to successful academic marketing

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There is a common misconception that trade books require more marketing effort than scholarly books. It is a misconception because the effort is different not more or less. Books for academic audiences still benefit from innovative, well-thought out campaigns. Spending … Continue reading Doc Martyn’s Soul: 4 steps to successful academic marketing

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The Marketeers Club: January Exhibit Round Up

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Emily Giller is the Advertising and Exhibits Coordinator in the marketing department.  American Historical Association (AHA) January 7-10, 2016 (Atlanta, GA) UNP conference attendees: Alisa Plant, Editor in Chief; Bridget Barry, History Editor “The AHA is always a complete talkfest. I … Continue reading The Marketeers Club: January Exhibit Round Up

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Doc Martyn’s Soul: If book marketers were interviewed by sports journalists

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This past weekend I watched A LOT of sport. Soccer, basketball, football, and tennis… In each broadcast, journalists quickly jostled to interview players and coaches shortly after the game ended. As I listened, halfheartedly I admit, to the interviews I started … Continue reading Doc Martyn’s Soul: If book marketers were interviewed by sports journalists

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The Marketeers Club: November & December Exhibit Round Up

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Emily Giller is the Advertising and Exhibits Coordinator in the marketing department.     American Society for Ethnohistory (ASE) November 4-8, 2015 (Las Vegas, NV) UNP conference attendee: Matt Bokovoy, Native Studies and Borderlands History Editor “The American Society for … Continue reading The Marketeers Club: November & December Exhibit Round Up

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Doc Martyn’s Soul: Can Marketers Reach Higher by Climbing Ropes?

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Team building can often have negative connotations. How many times have you heard someone complain about trust falls? But businesses engage in team building for obvious reasons: to help teams work together and learn from the experience. If you’re intent … Continue reading Doc Martyn’s Soul: Can Marketers Reach Higher by Climbing Ropes?