The Marketeers Club: Do Not Eat Seeds

Erica Corwin is UNP’s Electronic Marketing Coordinator. She likes to spend her free time memorizing 74 pages of roller derby rules. In her extra free time, she gardens. I’m a bargain shopper, so when I ran across this beautiful hanging basket grow kit for $2.99, I couldn’t resist! I’m also a skeptic. I will be very surprised if my basket grows to be as beautiful as this picture, but for that price I was willing to take a chance! The steps were easy: Step 1. Unpack the kit. Step 2. Place the growing medium in a bowl and add eight … Continue reading The Marketeers Club: Do Not Eat Seeds

People Make Publishing: Godzilla

Terence Smyre is UNP’s Journals Project Supervisor and he once bumped into the DMV (yes, the building) when he failed the driver’s test for the first time. Godzilla. If you don't know who he is by now, you've failed a bit at life. Understand I'm not being mean; it's simply an objective truth. I'm not here to beat you up, though. I'm really a helpful guy. So here's the lowdown for you uninitiated: Godzilla is a giant monster—think T. rex meets stegosaurus—created in the 1950s by the Toho Production Company in Japan as a response to the new nuclear realities … Continue reading People Make Publishing: Godzilla

The Marketeers Club: Jewish American Heritage Month

Emily Giller is UNP’s Exhibits Coordinator/Media Planner and has a secret talent for drawing and painting.  On April 20, 2006, former president George W. Bush proclaimed that May would be Jewish American Heritage Month. This proclamation gave recognition to the history of … Continue reading The Marketeers Club: Jewish American Heritage Month

The Marketeers Club: Exhibiting at the Nebraska Book Festival

Tish Fobben is UNP’s direct response manager and likes running long distances for the heck of it.

NE Book Fest 2014One of Nebraska’s many rites of spring is the Nebraska Book Festival, which is free and open to the public. Sponsored by the Nebraska Center for the Book, Humanities Nebraska, Nebraska Library Commission, Omaha Public Library, UNO’s College of Arts and Science, and Nebraska Cultural Endowment, this year the festival was held on April 24th and 25th.

After our marketing department spent Thursday and Friday moving offices, my colleague Emily Giller and I trekked to the sunny Thompson Alumni Center at University of Nebraska at Omaha on Friday night to set up UNP’s book exhibit. Though the exhibit hall did not officially open until Saturday morning, we hosted a few friendly visitors, who previewed the books before heading to the festival’s opening presentation by Don Welch, a native of Nebraska and winner of the Pablo Neruda Prize for Poetry.

On Saturday morning my colleague Rob Buchanan joined me and we did our best to entice browsers with our promotional micro-fiber cloths (for cleaning glass surfaces) and a raffle to win $100 worth of free books. On this gorgeous yet ferociously windy Saturday I found myself grateful to be indoors, protected from the pollen and surrounded by good books and good books people. The workshops started at 9 a.m. with Karen Shoemaker leading a session called “Stories into Literature” and Tosca Lee heading up one called “Creating Unforgettable Characters in Fiction.” The traffic in the exhibits hall got off to a slow start, but the people who came were very engaged with all the vendors, which included Backwaters Press, Barefoot Books, Jeff Barnes and Paul Hedron, Bookworm, Brighthorse Books, Cableone (Barbara Schmitz), Fine Lines Publishing (David Martin), Nancy Isom, Morris Publishing, the Nebraska Writers Guild, University of Nebraska Press, and Wayne State Press.

Throughout the afternoon visitors were able to attend readings from a host of authors, including Lucy Adkins, David S. Atkinson, Becky Breed, Paul Dickey, Marcia Calhoun Forecki, A. E. Fairfield, Nancy Isom, Lisa Kovanda, Kent Krause, Tosca Lee, Kelly Madigan, John Price, Jim Reisdorff, Marge Saiser, Mary K. Stillwell, Brian Thomas, Benjamin Vogt, Darrell Wendt, and Eileen Wirth.

Three of the presenters were UNP authors: John Price (Not Just Any Land: A Personal and Literary Journey into the American Grasslands); Mary K. Stillwell (The Life and Poetry of Ted Kooser); and Eileen Wirth (From Society Page to Front Page: Nebraska Women in Journalism). I personally enjoyed hearing Price read from his new book, Daddy Long Legs: The Natural Education of a Father (Trumpeter, 2013), in which he recounts rescuing a praying mantis outside a restaurant at his young child’s request. His wonderfully wry memoir was precipitated by a “heart event” at age thirty-nine that caused him to reevaluate the trajectory of his life.

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From the desk of John W. Evans: Stay for the Dragons

JohnWEvansI’m not a Game of Thrones fan, but the show came to mind the other day when I was talking about my memoir, Young Widower, with a friend who had just read it. We ran into each other in the baby aisle at the grocery store. I was comparing mashable fruits. He was picking up diapers and formula. We nearly missed each other. As I like to do when I’m running errands, I was plugged into my iPhone, catching up on old podcasts. I looked up to say hello just as a talking head summarized the immense appeal of the HBO series: “Come for the nudity. Stay for the dragons.”

It’s a particular challenge to describe Young Widower without at least touching on a whole range of difficult contexts and explanations. I’ve run into this problem at book readings, in email exchanges with editors and agents, and even while following Facebook posts about the book by well-intentioned in-laws. Someone who knows me as a husband and father replies to a link to an excerpt from the book. They are so sorry, by god, they had no idea. A brown bear. Rural Romania. What the hell were we thinking, hiking in the middle of the night? (We got stuck on the mountaintop with a lost hostel reservation.) How does a person ever get over seeing such a thing? (He doesn’t.) Wait—you were married before? (Yes.) Did your wife now know your wife then? (Yes.) Man, that must be strange being married again. I’ll bet you never expected that to happen. (Well, yes. And, no.)

EvansYoung Widower is a quiet and thoughtful memoir of grief, but it has at its heart a sensational fact. My first wife, Katie, died under those heartbreaking and graphic circumstances, which continue to resonate in my own life, but to nowhere near the scale or pitch they did during the year following her death. Beyond the attack itself, Young Widower spends far more time with the events of our ambitious life together—Peace Corps volunteers in Bangladesh, teachers in Chicago, graduate students in Miami, public-health work in Romania—my own fragile sense of a recovery, and the year of living with Katie’s family in Indiana after her death. And yet, for all of the reflection that Young Widower undertakes, from its intimate portrait of affection and marriage, to my guilt and self-incriminations at not having saved her, to the affections and frustrations of trying to grieve with other people, readers seem drawn to the book first because of that violent occasion. “Come for the bear attack,” I might mimic the talking head. “But, please, —stay for the honesty, heartbreak, candor, messiness, love, sorrow, and absence, as well as the arbitrariness of a natural world that, for us at least, seemed to lacked all reason.”

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Dr. Strangeolve, or How I Learned to Stop Worrying and Love the Typo

Kyle Simonsen is an Assistant Project Editor who loves scotch, hip hop, and mowing the lawn. I still remember finding my first typo. I don’t remember the book now, though given that I was about twelve or so, I’m sure it was some sci-fi paperback; I read a lot of those then. Nor do I remember what the error was. What I do remember is feeling a sort of confusion at the error, and then a dawning awareness that mistakes like those I sloppily made at school (somehow misspelling “bump” on a spelling test B-U-M-B is one my mother still teases … Continue reading Dr. Strangeolve, or How I Learned to Stop Worrying and Love the Typo

People Make Publishing: Reading with a different purpose

Kathryn Owens is an Associate Project Editor and creates wheel-thrown ceramics.  I often feel like an impostor in an office teeming with bookworms. My childhood was not spent buried in books. I was a mini-adventurer out conquering the woods in my family’s backyard. Books to me weren’t half as exciting. Truth be told, they still aren’t. Curling up with a novel before bedtime or on a rainy day has never been appealing. I don’t host book clubs or swaps. In fact, I shirk the occasional invitation. When asked what’s on my reading list, I usually reply with a simple, lackluster … Continue reading People Make Publishing: Reading with a different purpose

Doc Martyn’s Soul: Publishing for the Good of Humanities

The humanities have come under fire recently, the discipline finding itself in a “war” zone according to Dr. Stephen Behrendt in his recent lecture, “What Good Are the Humanities, Anyway,” the first in the Chancellor’s Distinguished Lecture Series. Behrent’s use of the oft-overused war metaphor wasn’t simple laziness or rhetoric, it was instead, a smart, thoughtful way to direct the attention on the humanities away from the negative of battle and towards the positive of imagination, creativity, and enlightenment. Behrendt’s timely lecture set about indicating that there is hope for the humanities yet. From the perspective of publishing the humanities … Continue reading Doc Martyn’s Soul: Publishing for the Good of Humanities

From the desk of Jared Carter: Braking for Poetry

Jared_CarterJared Carter has received the Walt Whitman Award of the Academy of American Poets, the Poets’ Prize, a fellowship from the John Simon Guggenheim Memorial Foundation, and two literary fellowships from the National Endowment for the Arts. His newest book, Darkened Rooms of Summer, is a collection of poems that conjures the landscape of the Midwest and the lives of everyday Midwesterners.

I have no prior experience with National Poetry Month, but I did do a bit of promotion for poetry back in the 1980s. In those days I had an old tan-colored Volvo station wagon that I drove around the Midwest, occasionally giving poetry readings to just about anyone who would listen.

This in itself is not remarkable. But on the Volvo’s rear bumper I had affixed a sticker I had found in some flea market that read, in bold capital letters, I BRAKE FOR DELMORE SCHWARTZ. The 1980s was an age of catchy bumper stickers but still, I was convinced that I had one of the most mysterious and at the same time one of the most appropriate bumper stickers an aspiring poet could ever wish for.

Looking back on those days, I realize that my only other attempt to promote poetry in general may have been the choice of location for my various book launches, all of which, curiously enough, took place during the month of April.

In April of 1981 my first book was launched at a cocktail party in Greenwich Village, hosted by my agent. The book was published by Macmillan and my agent got me an advance of a hundred dollars, which wasn’t bad in those days. It was a nice party, too. Courtesy of the publisher, all of my East-Coast friends attending were given free copies of the new book, which I was told was an old New York publishing custom. I can assure you that no freebies are passed out at book launches today.

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