People Make Publishing: #OptOutside and Enjoy the Season

The following post is from Joeth Zucco, Senior Project Editor at UNP. I opted outside on Black Friday. Or rather #OptOutside. Outdoor retailer REI started the campaign in 2015. It makes sense. They sell outdoor recreation, and instead of lining up customers outside their stores, they gave their employees the day off (with pay!) and asked them to practice what they preach. It’s really a brilliant marketing idea. I’ve never been a fan of Black Friday. I go out of my way not to spend money on that day. And with Black Friday sales starting earlier and earlier and even … Continue reading People Make Publishing: #OptOutside and Enjoy the Season

People Make Publishing: A Reader on Running (and Walking!)

The following is a post from Joeth Zucco, Senior Project Editor at UNP.  Was Forrest Gump the first ultra-marathoner? In the movie, he crisscrossed the United States numerous times during his three-year, two-month, fourteen-day, sixteen-hour run. In fiction, anything goes. … Continue reading People Make Publishing: A Reader on Running (and Walking!)