News and Reviews

Books   Selling War by Steven J. Alvarez Praise from Task & Purpose: “Alvarez captures the chaos, bureaucracy, and confusion of those responsible for communicating on behalf of the military, as the nation was unwillingly dragged into an extended insurgency campaign for which it was little prepared. Selling War is a cautionary lesson for those who fail to grasp the vital importance of messaging in the competing narratives of modern conflict.” For the Love of Wine by Alice Fiering Recommendation from Hawk Wakawaka Wine Reviews: “Feiring brings to her writing on Georgia a simultaneous freshness and refinement that surpasses that of … Continue reading News and Reviews

Doc Martyn’s Soul: 4 steps to successful academic marketing

There is a common misconception that trade books require more marketing effort than scholarly books. It is a misconception because the effort is different not more or less. Books for academic audiences still benefit from innovative, well-thought out campaigns. Spending … Continue reading Doc Martyn’s Soul: 4 steps to successful academic marketing