Tag: University Presses

The Marketeers Club (Marketing Dept.)Leave a comment

The Marketeers Club: University Presses and the Questions of Social Media

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The AAUP membership list includes which presses have social media accounts: blog, Facebook, Twitter (the usual suspects). In an industry where so much depends on an online presence to succeed, it’s encouraging that most member presses are engaging with their community on social media platforms. We are all aware of those “usual suspects” but one of the many questions that we should be asking ourselves is “what’s next?” A handful of UPs have taken on Instagram (one of my personal favorites), YouTube, LinkedIn, and Tumblr, but the next big thing in social media will come along and we will have … Continue reading The Marketeers Club: University Presses and the Questions of Social Media

People Make Publishing, The Marketeers Club (Marketing Dept.)Leave a comment

The Marketeers Club: Watching FX No Strain on University Presses

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This past weekend, I was enjoying my Sunday routine of relaxation and watching the latest television series from FX, The Strain. While I do thoroughly enjoy the vampire/zombie/apocalyptic mashup, some of the characters’ backgrounds feel a little forced. For example, Kevin Durand’s character, Vasiliy Fet, is a second generation Russian living in Brooklyn, NY. His occupation: exterminator for the NYC Bureau of Pest Control. Of course, like any good Russian rat-killer, viewers of the show find out that he has a difficult past with his father, a scholar of architecture. For you see, Fet had a scholarship to get his … Continue reading The Marketeers Club: Watching FX No Strain on University Presses