Last week I took a step into
modernity and issued my first personal tweet.

I’ve
used the descriptor because there is an important clarification to be made
between my relatively early-adopter use of Twitter and my newly acquired status
on the social media platform.

I jumped on the Twitter bandwagon
in early 2008 through my previous job. All tweets crafted were the opinions of
that company rather than mine alone. In other words, I acted purely as the
mouthpiece on Twitter of that company, penning tweets that promoted the good
work being done. I had never, until this week, acted on Twitter as my own
agent. So, why now? Since moving to the University of Nebraska Press I have
been toying with the idea that I should really have my own voice, albeit one
intimately tied to what I do as marketing manager for the Press, on this
fascinating platform. Now, I’ve finally taken the plunge.

The delay between first tweeting
for work and finally tweeting as an individual is an oddity in some ways. I
don’t have a good reason other than I simply didn’t do it. And yet, I believe
that Twitter is a powerful tool for learning about any subject in which you
have an interest or a stake. Twitter, perhaps more than other social media,
allows for more immediate sharing, browsing of ideas and thoughts from others
in your industry, and creation of conversations that may or may not continue in
other environments. It seems to me that businesses and organizations can use
Twitter in a very natural way. The network serves as the old town crier did,
letting the world (or those interested, at least) know what the organization is
thinking and doing. Such groups have become much more savvy about how they do
this on Twitter, moving away from selling to informing and conversing, and I
think we have all benefited as a result.  

Individuals, however, do not have
that same natural affinity with this mode of informing and sharing. Again, to
use the town crier analogy: if an average individual had walked up to the
gentleman dressed in his finery and asked him to broadcast that individual’s
latest musing or to tell the town what he had eaten for breakfast, I have a
feeling said individual would have found himself quickly chained in the stocks
for people to laugh at and throw rotten tomatoes.

Yet,
individuals have adopted Twitter in huge numbers. Why do the rest of us choose
to follow them and why should someone therefore choose to follow me and read
what I have to tweet? The obvious answer would be that the individuals with the
biggest followings are, in fact, far more like organizations or businesses than
mere average citizens. These people are “brands” of their own. They have a
platform from which they believe (and the rest of us buy into) they are
permitted to hail the assembly of town citizens. In some ways then, if I choose
my community carefully, remaining within the unseen boundaries of
similar-minded and similarly employed people, I, too, may find a willing
audience. My goal, as a newly initiated individual tweeter, is to avoid banal
pronouncements of individualism and to try, instead, to use my “platform” as a
discussion-creator and/or idea-sharer. I, no doubt, will find the urge strong
to inform that massed assembly in front of the town hall balcony about
something completely inconsequential to the vast majority. I hope, nay, I will
strive to resist that urge and simply stick to books and the book world in one
form or another.

Feel free to join me @MartynBeeny and see where
it all goes!

-Martyn