Author: univnebpress

The Marketeers Club (Marketing Dept.)Leave a comment

The Marketeers Club: University Presses and the Questions of Social Media

univnebpress

The AAUP membership list includes which presses have social media accounts: blog, Facebook, Twitter (the usual suspects). In an industry where so much depends on an online presence to succeed, it’s encouraging that most member presses are engaging with their community on social media platforms. We are all aware of those “usual suspects” but one of the many questions that we should be asking ourselves is “what’s next?” A handful of UPs have taken on Instagram (one of my personal favorites), YouTube, LinkedIn, and Tumblr, but the next big thing in social media will come along and we will have … Continue reading The Marketeers Club: University Presses and the Questions of Social Media

People Make Publishing, The Marketeers Club (Marketing Dept.)2 Comments

People Make Publishing: Recipes from the Good Ol’ Days

univnebpress

Erica Corwin is the Electronic Marketing Coordinator at UNP.  I wanted to pass along great pictures as a follow up to my Hanging Basket Grow Kit post but unfortunately the seeds barely sprouted and the squirrels helped themselves to the growing … Continue reading People Make Publishing: Recipes from the Good Ol’ Days

Guest blogs, Potomac BooksLeave a comment

From the desk of Melissa Schneider: China’s Mid-Autumn Festival – Let The Wife Races Begin

univnebpress

      Melissa Schneider, LMSW, is a licensed relationship counselor and the author of  The Ugly Wife is a Treasure at Home: True Stores of Love and Marriage in Communist China (Potomac Books, 2014), a collection of stories including the two … Continue reading From the desk of Melissa Schneider: China’s Mid-Autumn Festival – Let The Wife Races Begin