The Marketeers Club: Little Bison in the Big Apple

Bright lights, tall buildings,
and people bustling about: in the city that never sleeps, a small bison named
Benny left the familiar Great Plains in order to conquer the book publishing
world.

The
idea of sending Benny to New York first came up in early April. The University
of Nebraska Press (UNP) marketeers decided we needed to send a representative
to New York City to promote the Press along with our imprint, Bison Books. Benny
had dreamed of going to New York ever since he was a calf, and finally, here
was his chance.  

Benny traveled
to New York City during the first week in May, to promote UNP’s new Fall titles
to various publications and clients. Benny was a little sad that he would be
missing the lovely Spring weather Nebraska usually has in May. However, as May 1
approached, Nebraska encountered cold temperatures and snow. Benny wasn’t so
reluctant to leave anymore, because the East Coast was being faced with a
forecast of sunshine and heat, which was his favorite kind of weather!

So off Benny
went, flying from one city to the next until he finally landed in the Big
Apple. There was so much he wanted to do and so much he wanted to see! His
first stop was at one of the most well-known spots in NYC, the place where all
tourists go: Times Square.

Benny in Times Square_EG3

Continue reading “The Marketeers Club: Little Bison in the Big Apple”

The Marketeers Club: National Scrabble Day

Did you know that Saturday, April 13, was National Scrabble Day? GalleyCat alerted me to this great day by asking, “Will You Celebrate National Scrabble Day?” Immediately I wished I had my parents’ Scrabble board from circa 1984, pictured below. Author David Bukszpan gave GalleyCat a list of book-related words you can play in Scrabble. It includes suggestions like JAY GATS BY and LADY MIDDLE TON.  The last time I played Scrabble I was sitting in a tent in Canada during a thunderstorm. My sister and I had barely claimed our camping spot when the skies let loose on a … Continue reading The Marketeers Club: National Scrabble Day

Doc Martyn’s Soul: April 1

Beeny_April 1_tucson iditarodToday is, as we all know, April 1, and so we must sift
through our inboxes, news feeds, and information sources and decide what is
real and what is not. Each year there are some April Fools’ jokes that are
extremely clever. These jokes draw you in and even though you are well aware
what day it is, you nonetheless find yourself wondering if it just might be
true and how fantastic that might be.

This year, April Fools’ Day came early for some. If you are
a follower of world soccer, you may have heard about the French journalist who
fabricated a story about a dream soccer league that was to be set up by Qatar
in which the very best club teams from all over the world would compete for
untold riches. The story was meant to be a commentary on the ridiculous amount
of money floating around the global game and the lengths to which people (and
countries, in this case) will go to get a piece of that cash. The journalist’s
story was picked up by a renowned
English journalist
working for one of the biggest newspapers in England. After
the fake nature of the original story came to light, he indicated that he had
corroborated the story with his sources before publishing it in the newspaper.
The two journalists have since been in a standoff as to whether the story is
true or not. Either way, it has all the hallmarks of a classic and well-thought
out April Fools’ joke . . . just a little early.

Continue reading “Doc Martyn’s Soul: April 1”

From the “garden” of Jan Riggenbach


RiggenbachJan Riggenbach is the author of
 Midwest Gardener’s Handbook and a longtime garden columnist and feature writer for Midwest Living magazine. Her recent release, Your Midwest Garden is a guide to the flowers, shrubs, vegetables, fruits, and other plants that thrive and make beautiful Midwest gardens. Below she tells us her “Gardner Story.”

For years I’ve
heard from readers who have a shoebox full of my garden columns clipped from
the newspaper. Over and over, I heard the same complaint: “I can never find the
column I’m looking for when I need it.”

I promised
I would gather the columns into a book. This year, in Your Garden: An Owner’s
Manual
, it finally happened. I laughingly tell readers that the index is the
most important part of the book because now they can find what they’re looking
for.

I’ve read
and reviewed a lot of garden books over the years, but the ones I keep are the
reference books that I turn to again and again. To help make my own book a
useful reference, I added plant lists so you could see at a glance, for
example, which perennials to plant for fall bloom or what annuals will thrive
in the shade. In the appendix, I added a month-by-month garden chore list, fine-tuned
for Midwest gardens.

My
audiences gasp when I tell them it took me almost 40 years to write this book,
but it’s true. In that time, I’ve written nearly 2,000 columns from which this
book was distilled.

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The Director Dish: Judging a Book by Its Cover

You can judge a book by its cover; in fact, I hope you do because we
spend a lot of time honing the titles and cover designs for our books. With
more and more people purchasing books online, it’s even important than ever to
grab them with a good title or compelling cover.

In the online world of search
engine optimization (SEO), a title needs to come up if a consumer is looking
for a book on a certain subject. That’s why I’m such a stickler for non-fiction
book titles (except perhaps, memoir) to say what the book is about.

In a recent meeting about titles
for forthcoming books, I raised the point that a particular title didn’t tell
you what was the book was about.

“Well, if you read the book,”
someone said, “you’ll know why the author wants this title.” I countered, “With
that title, I’m definitely not going to read the book.” We settled on keeping
the title, but with a very descriptive subtitle that captures what might come
up when someone searches that subject online.

Different genres have different
conventions for titling. It’s okay to go for a snazzy title paired with a long,
long subtitle on a sports or business book. (That seems to be the acceptable
approach now, anyway.) Personally, I love it. A recent favorite of mine: Banzai Babe Ruth: Baseball, Espionage, and
Assassination during the 1934 Tour of Japan
.
How could you resist a book
like that? Apparently you can’t because it’s been a hot seller for us. Of
course, some books don’t need a subtitle; the title says everything. I love 501 Baseball Books Fans Must Read before
They Die
.
End of story.

Religious books are tough to title.
You have to convey why the book is unique but remain respectful, while
explaining what the book is about. I’m particularly proud of the title we came
up with for —well, I don’t have to tell you what the book is about because the title
and subtitle say it all: From Gods to
God: How the Bible Debunked, Suppressed, or Changed Ancient Myths and Legends
.

Fiction and literary memoir are a
bit more challenging. We seldom change the title that the author submits; it
would be like changing the title of a painting. Our memoirists, in particular,
seem to be quite skilled at titles. For example:

Borich
Schrand 
Castro_IslandofBones

Continue reading “The Director Dish: Judging a Book by Its Cover”

Marketers as Editors

Enticing readers with great content. Is effective marketing really about how you craft the content? Martyn Beeny, UNP's marketing manager thinks so. Without a good editor a book will often fall short of its potential. This suggestion is something that anyone in the book-publishing world has come across at one time or another and the value of editors and their knowledge should never be underestimated. I remind myself of this adage on many occasions, not simply because I personally enjoy the editorial process, but because as a marketing professional I am constantly aware of how much improvement an editor’s eagle … Continue reading Marketers as Editors

Krissed Off: Nebraska 2018

Do you like
whiteboards? Are you excited by oversize pads of paper on easels? Then you'll
want to hear all about our editorial retreat.  

Last month
the acquisitions editors at Nebraska conducted a self-study aimed at setting
our priorities for the next five years. The official results of our retreat are,
of course, written in code and kept in a briefcase handcuffed to my wrist. But
here's a taste of what you can expect:

1) More social science. Nebraska's had some pathbreaking books on
environment and food in our At Table and Our Sustainable Future series – check out something like Green
Illusions
,
if you haven’t already – and we've got one of the best lists in the
anthropology of indigenous North America anywhere. But there's an opening
for more along these lines, particularly given excitement on campus about the
Water for Food Institute and similar
initiatives. We've already started to grow in that direction with the
announcement of a new series called Critical Environments – led by, among
others, the hotshot geographer and public intellectual Julie Guthman, author of
“Why Michael Pollan Makes Me Want to Eat Cheetos” – which will explore the relationship among science, politics, and
environment. You'll start to see a more diverse portfolio in anthropology,
too, particularly in fields like public anthropology, environmental
anthropology, and ethnographies of the contemporary United States.

Continue reading “Krissed Off: Nebraska 2018”