Doc Martyn’s Soul: 4 steps to successful academic marketing

There is a common misconception that trade books require more marketing effort than scholarly books. It is a misconception because the effort is different not more or less. Books for academic audiences still benefit from innovative, well-thought out campaigns. Spending … Continue reading Doc Martyn’s Soul: 4 steps to successful academic marketing

The Marketeers Club: Book Blurbs and You; Or How to Write a Blurb that is Useful

Rosemary Vestal is the publicity manager for UNP and her writing has been called”influential” and “a must read.”*  What makes someone want to read a book? A review, the cover design, peer suggestions, Amazon rankings, bestseller listing in the New York … Continue reading The Marketeers Club: Book Blurbs and You; Or How to Write a Blurb that is Useful