The Marketeers Club: Book Blurbs and You; Or How to Write a Blurb that is Useful

Rosemary Vestal is the publicity manager for UNP and her writing has been called”influential” and “a must read.”*  What makes someone want to read a book? A review, the cover design, peer suggestions, Amazon rankings, bestseller listing in the New York … Continue reading The Marketeers Club: Book Blurbs and You; Or How to Write a Blurb that is Useful

The Marketeers Club: The Secret to Publicity and Getting What You Want Out of Marketing

Rosemary Vestal is the publicity manager for UNP and accepts praise in the form of coffee, wine, or gold stars.  In an age of instant gratification and impersonal emails, is it too much to ask for a little common courtesy? My … Continue reading The Marketeers Club: The Secret to Publicity and Getting What You Want Out of Marketing