News and Reviews

Books The Solace of Stones by Julie Riddle Recommendation from BookTrib: “A superb, eloquent memoir that sings with imagery.” Hero of the Crossing by Thomas W. Lippman Review from The Times of Israel: “Little did I know how important [the Yom Kippur War] would be in the annals of the Middle East. Thomas Lippman’s incisive book, Hero of the Crossing: How Anwar Sadat and the 1973 War Changed the World places it in its proper historical context.” The Mayans Among Us by Ann L. Sittig and Martha Florinda González Praise from the Washington Independent Review of Books: “The Mayans Among  Us is … Continue reading News and Reviews

The Marketeers Club: Top 10 Alternatives for R*dskins

Tayler Lord is a publicist at UNP and mildly fascinated by the intersection between American football and soccer.  The Washington Redskins franchise remains one of the most valuable in professional sports, in part because of its easily recognizable, popular, and profitable brand. And yet “r*dskins” is a derogatory name for American Indians. The number of grassroots campaigns to change the name has risen in recent years despite the current team owner’s assertion that the team will never do so. Franchise owners counter criticism by arguing that the team name is positive and a term of respect and honor that many American … Continue reading The Marketeers Club: Top 10 Alternatives for R*dskins

News and Reviews

Books   Selling War by Steven J. Alvarez Praise from Task & Purpose: “Alvarez captures the chaos, bureaucracy, and confusion of those responsible for communicating on behalf of the military, as the nation was unwillingly dragged into an extended insurgency campaign for which it was little prepared. Selling War is a cautionary lesson for those who fail to grasp the vital importance of messaging in the competing narratives of modern conflict.” For the Love of Wine by Alice Fiering Recommendation from Hawk Wakawaka Wine Reviews: “Feiring brings to her writing on Georgia a simultaneous freshness and refinement that surpasses that of … Continue reading News and Reviews

Doc Martyn’s Soul: 4 steps to successful academic marketing

There is a common misconception that trade books require more marketing effort than scholarly books. It is a misconception because the effort is different not more or less. Books for academic audiences still benefit from innovative, well-thought out campaigns. Spending … Continue reading Doc Martyn’s Soul: 4 steps to successful academic marketing

The Marketeers Club: January Exhibit Round Up

Emily Giller is the Advertising and Exhibits Coordinator in the marketing department.  American Historical Association (AHA) January 7-10, 2016 (Atlanta, GA) UNP conference attendees: Alisa Plant, Editor in Chief; Bridget Barry, History Editor “The AHA is always a complete talkfest. I … Continue reading The Marketeers Club: January Exhibit Round Up