Today’s blog tour theme is University Press design. Visit the following press blogs for original content in celebration of University Press Week! Northwestern University Press Princeton University Press MIT Press University Press of Kansas Georgetown University Press Syraucse University Press … Continue reading University Press Week 2015: UP Design
Happy University Press Week! Today’s blog tour explores the theme of what is surprising about university presses. View an online galley of surprising projects published by university presses here or trail the blog tour to the following presses: University Press of Florida, University … Continue reading University Press Week 2015: Surprise!
Emily Giller is the Advertising and Exhibits Coordinator in the marketing department. South Dakota Book Festival September 24-26, 2015 (Deadwood, SD) UNP conference attendee: Rob Buchanan, Sales Coordinator “Ted Kooser titles were very popular. We sold a couple copies of … Continue reading The Marketeers Club: September & October Exhibit Round Up
Are people who work in publishing just frustrated writers? I have spoken to undergraduate English and journalism classes many times about careers in book publishing, and one of the things I always tell the students is: if you want to … Continue reading The Director Dish
What’s the most innovative marketing campaign you’ve seen for a university press book? What does innovation look like for university press marketing campaigns? I’m guessing you’re struggling to think of something in particular. The average campaign consists of email blasts, … Continue reading Doc Martyn’s Soul: Four Ways to Break the Rules of Marketing
Ann Baker is the manager of EDP (Editorial, Design, and Production) and it has taken her more than twenty years of professional copyediting to overcome her own personal fear of the semi-colon. Raise your hand if you don’t know when … Continue reading The Mysterious Who vs. Whom . . . Isn’t!
What is a marketing team? Over time an organization develops tendencies, practices, departmental setups, etc. Whether these things are the best they can be is often overlooked because tradition sets in and things become stuck. In some cases best-practice is … Continue reading Doc Martyn’s Soul: The Malaise of Continuity
Rosemary Vestal is the publicity manager for UNP and accepts praise in the form of coffee, wine, or gold stars. In an age of instant gratification and impersonal emails, is it too much to ask for a little common courtesy? My … Continue reading The Marketeers Club: The Secret to Publicity and Getting What You Want Out of Marketing
Brand ambassadors have become a big thing in marketing. Companies have invested heavily in creating brand ambassadors who will go forth and spread the word about how great a particular product is or the benefits of one brand over another. … Continue reading Doc Martyn’s Soul: Beer Drinkers…I mean Brand Ambassadors
The annual meeting of the Association of American University Presses (AAUP) will be held this week in Denver, Colorado. The University of Nebraska Press will have ten attendees this year and three people chairing panel discussions. Members of AAUP will … Continue reading 2015 AAUP Meeting Preview
