People Make Publishing: #OptOutside and Enjoy the Season

The following post is from Joeth Zucco, Senior Project Editor at UNP. I opted outside on Black Friday. Or rather #OptOutside. Outdoor retailer REI started the campaign in 2015. It makes sense. They sell outdoor recreation, and instead of lining up customers outside their stores, they gave their employees the day off (with pay!) and asked them to practice what they preach. It’s really a brilliant marketing idea. I’ve never been a fan of Black Friday. I go out of my way not to spend money on that day. And with Black Friday sales starting earlier and earlier and even … Continue reading People Make Publishing: #OptOutside and Enjoy the Season

University Press Week 2016: #FollowFriday

Today is the last day of the University Press Week blog tour. After reading our contribution, continue the tour with University of California Press, Seminary Co-op Bookstores, University of Minnesota Press, and University of North Carolina Press.  Learn more about University … Continue reading University Press Week 2016: #FollowFriday