An excerpt from The Game before the Money: Voices of the Men Who Built the NFL (September 2014) by Jackson Michael. Join the conversation on Twitter using #GameBeforeMoney during the first week of NFL football on why you coach, play, or watch. Pro Football Hall of Fame member … Continue reading EXCERPT: The Game Before the Money
What’s the most innovative marketing campaign you’ve seen for a university press book? What does innovation look like for university press marketing campaigns? I’m guessing you’re struggling to think of something in particular. The average campaign consists of email blasts, … Continue reading Doc Martyn’s Soul: Four Ways to Break the Rules of Marketing
Amy Helene Forss has a PhD in African American history and teaches at Metropolitan Community College in Omaha, Nebraska. Her work has appeared in journals such as Nebraska History and Great Plains Quarterly. She is the author of Black Print … Continue reading From the desk of Amy Helene Forss: The Scoop on Mildred D. Brown
Books Falafel Nation By Yael Raviv Applause from the Kirkus Reviews: “What’s in a falafel? By the lights of food-studies and nutrition adjunct professor Raviv, it’s not just chickpeas and pita bread, but also identity . . . The author is particularly good on pressing the point that such cuisines are seldom fixed but instead constantly adapt as new groups enter and as time changes.” The Heart of the Matter By Arthur Green Recommendation from CHOICE: “The why rather than the how of practicing Judaism is the central focus that draws together this collection of literary essays . . . Green engages with the intricacies of Kabbalah, Hasidic masters, classical … Continue reading NEWS AND REVIEWS
September Staff Reading List UNP staff members are always reading new books within our list and outside of what we publish. Here are some of the books our noses have been buried in. Hannibal by Richard Gabriel (a Potomac book!) “Very … Continue reading What We’re Reading
An excerpt from Capitalist Family Values: Gender, Work, and Corporate Culture at Boeing by Polly Reed Myers (September 2015). The war was a turning point for the Boeing “family” in that it required the company to do more with less and to refashion … Continue reading Excerpt: Capitalist Family Values
Ann Baker is the manager of EDP (Editorial, Design, and Production) and it has taken her more than twenty years of professional copyediting to overcome her own personal fear of the semi-colon. Raise your hand if you don’t know when … Continue reading The Mysterious Who vs. Whom . . . Isn’t!
Our reading list this week features the Jewish holidays of Rosh Hashanah and Yom Kippur. As part of the Jewish New Year, these days are a call to self-examination, repentance, and new life. Whether a long-time observer or simply a curious … Continue reading Reading List: Rosh Hashanah and Yom Kippur
Erica Corwin is the Electronic Marketing Coordinator at UNP. Summer might be swimming and barbecue season for some people, but it’s garage sale season for me. Earlier this summer, I bought an envelope containing vintage quilt and crochet patterns without really … Continue reading The Marketeers Club: Birds and flowers and states, oh my!
David Davis is the author of Showdown at Shepherd’s Bush: The 1908 Olympic Marathon and the Three Runners Who Launched a Sporting Craze; Play by Play: Los Angeles Sports Photography, 1889–1989; and Marathon Crasher: The Life and Times of Merry … Continue reading From the desk of David Davis: Happy Birthday to Duke Kahanamoku
