The Marketeers Club: A Husker in Hoosier Nation

Originally posted on the Indiana University Press blog on Sept. 23, 2014.  We were pleased to host University of Nebraska Press employee Emily Giller last week for her AAUP residency! This program is designed to give staff at AAUP member presses the opportunity to refine or learn new skills and procedures from colleagues who are strong in a particular area or have developed innovative programs. She shares her experience in this blog post. I have never been to Indiana before. I’ve never had a reason to visit. So, I was excited that my first visit to Indiana involved spending three days … Continue reading The Marketeers Club: A Husker in Hoosier Nation

The Marketeers Club: University Presses and the Questions of Social Media

The AAUP membership list includes which presses have social media accounts: blog, Facebook, Twitter (the usual suspects). In an industry where so much depends on an online presence to succeed, it’s encouraging that most member presses are engaging with their community on social media platforms. We are all aware of those “usual suspects” but one of the many questions that we should be asking ourselves is “what’s next?” A handful of UPs have taken on Instagram (one of my personal favorites), YouTube, LinkedIn, and Tumblr, but the next big thing in social media will come along and we will have … Continue reading The Marketeers Club: University Presses and the Questions of Social Media

People Make Publishing: Recipes from the Good Ol’ Days

Erica Corwin is the Electronic Marketing Coordinator at UNP.  I wanted to pass along great pictures as a follow up to my Hanging Basket Grow Kit post but unfortunately the seeds barely sprouted and the squirrels helped themselves to the growing … Continue reading People Make Publishing: Recipes from the Good Ol’ Days