Emily Giller is the Advertising and Exhibits Coordinator in the marketing department. Organization of American Historians (OAH) April 7-10, 2016 (Providence, RI) UNP conference attendee: Bridget Barry, History, Geography, and Environmental Studies Editor “The theme of ‘On Leadership’ attracted a … Continue reading The Marketeers Club: April Exhibit Roundup
Tayler Lord is a publicist at UNP and mildly fascinated by the intersection between American football and soccer. The Washington Redskins franchise remains one of the most valuable in professional sports, in part because of its easily recognizable, popular, and profitable brand. And yet “r*dskins” is a derogatory name for American Indians. The number of grassroots campaigns to change the name has risen in recent years despite the current team owner’s assertion that the team will never do so. Franchise owners counter criticism by arguing that the team name is positive and a term of respect and honor that many American … Continue reading The Marketeers Club: Top 10 Alternatives for R*dskins
Rosemary Vestal is the publicity manager for UNP. Her nails are currently painted in Nomad’s Dream. I realize with that title I’ve already cut my audience in half but I digress… Some of us are aware that nail polish colors … Continue reading The Marketeers Club: Nail Polish or Scholarly Monograph
There is a common misconception that trade books require more marketing effort than scholarly books. It is a misconception because the effort is different not more or less. Books for academic audiences still benefit from innovative, well-thought out campaigns. Spending … Continue reading Doc Martyn’s Soul: 4 steps to successful academic marketing
This past weekend I watched A LOT of sport. Soccer, basketball, football, and tennis… In each broadcast, journalists quickly jostled to interview players and coaches shortly after the game ended. As I listened, halfheartedly I admit, to the interviews I started … Continue reading Doc Martyn’s Soul: If book marketers were interviewed by sports journalists
Our bestselling books published in 2015 Departmental Highlights and News Alisa Plant, former acquisitions editor for Louisiana State University Press, was hired as new editor in chief. Tom Swanson was appointed as Potomac Books acquisitions editor. Marketing Manager Martyn … Continue reading 2015: A Year in Review
Lynn Wiese Sneyd is the owner of LWS Literary Services in Tucson, AZ. She is the co-author of The Horse Lover with H. Alan Day (Nebraska 2014). I’ve been a book publicist for more than a dozen years, as well … Continue reading From the desk of Lynn Wiese Sneyd: A Book’s Life
Team building can often have negative connotations. How many times have you heard someone complain about trust falls? But businesses engage in team building for obvious reasons: to help teams work together and learn from the experience. If you’re intent … Continue reading Doc Martyn’s Soul: Can Marketers Reach Higher by Climbing Ropes?
Rosemary Vestal is the publicity manager for UNP and her writing has been called”influential” and “a must read.”* What makes someone want to read a book? A review, the cover design, peer suggestions, Amazon rankings, bestseller listing in the New York … Continue reading The Marketeers Club: Book Blurbs and You; Or How to Write a Blurb that is Useful
What’s the most innovative marketing campaign you’ve seen for a university press book? What does innovation look like for university press marketing campaigns? I’m guessing you’re struggling to think of something in particular. The average campaign consists of email blasts, … Continue reading Doc Martyn’s Soul: Four Ways to Break the Rules of Marketing
UNP blog 