The following is an excerpt from Here’s the Pitch: The Amazing, True, New, and Improved Story of Baseball and Advertising by Roberta J. Newman (March 2019) . From Chapter 5: Baseball, Hotdogs, Apple Pie, and Chevrolet . . . and Beer, Cigarettes, … Continue reading Excerpt: Here’s the Pitch
Anna Weir is a publicist at UNP and described herself in her last Christmas card as a “Book Cheerleader.” Sitting on a neighbor’s couch this past Sunday, I chatted with a few new faces during the slower bits of … Continue reading The Marketeers Club: I am the Lorax
The following is by Jim Thatcher, an editor of Thinking Big Data in Geography: New Regimes, New Research (April 2018). Thatcher is an assistant professor of geography at the University of Washington Tacoma. The past couple of weeks have seen a variety of … Continue reading From the Desk of Jim Thatcher: Your Data Is You, But It’s Not Your Own
As the 100th anniversary of the U.S. entering the Great War comes to a close, we asked authors Chris Dubbs (American Journalists in the Great War: Rewriting the Rules of Reporting) and Ray Moseley (Reporting War: How Foreign Correspondents Risked Capture, … Continue reading From the Desks of Chris Dubbs and Ray Moseley: Reporting War and Controlling the News
The following is a contribution from Gabriela Zamorano Villarreal, author of Indigenous Media and Political Imaginaries in Contemporary Bolivia (July 2017). Zamorano Villarreal is a professor-researcher at El Colegio de Michoacán, Centro de Estudios Antropológicos in Zamora, Michoacán, México. She is the coeditor … Continue reading From the Desk of Gabriela Zamorano Villarreal: Politics and Media Practices
It’s Opening Day and we’re saying “PLAY BALL!” Celebrate the new season with a selection of UNP’s baseball books. Greatness in the Shadows by Douglas M. Branson The Black Prince of Baseball by Donald Dewey and Nicholas Acocella Dodgerland by Michael Fallon (June 2016) … Continue reading Reading List: Opening Day
Originally posted on Sport in American History:
Lamb, Chris, ed. From Jack Johnson to LeBron James: Sports, Media, and the Color Line. Lincoln, NE: University of Nebraska Press, 2016. 648 pp. $35.00 paperback. Reviewed by Kate Aguilar On January 7, 2016,… Continue reading Review of From Jack Johnson to LeBron James: Sports, Media, and the Color Line
What is a marketing team? Over time an organization develops tendencies, practices, departmental setups, etc. Whether these things are the best they can be is often overlooked because tradition sets in and things become stuck. In some cases best-practice is … Continue reading Doc Martyn’s Soul: The Malaise of Continuity
Marilyn S. Greenwald is a professor of journalism at the E. W. Scripps School of Journalism, Ohio University. She is the coauthor of The Big Chill: Investigative Reporting in the Current Media Environment and the award-winning book A Woman of … Continue reading From the desk of Marilyn S. Greenwald
