Anna Weir is a publicist at UNP and described herself in her last Christmas card as a “Book Cheerleader.” Sitting on a neighbor’s couch this past Sunday, I chatted with a few new faces during the slower bits of … Continue reading The Marketeers Club: I am the Lorax
Not many businesses make it to seventy-five years old. Times change, products go in and out style, competitors rise and devour, businesses stagnate, and industries conflate. Making it to this age is way more impressive for a business than it … Continue reading Doc Martyn’s Soul: In Good Company
There is a common misconception that trade books require more marketing effort than scholarly books. It is a misconception because the effort is different not more or less. Books for academic audiences still benefit from innovative, well-thought out campaigns. Spending … Continue reading Doc Martyn’s Soul: 4 steps to successful academic marketing
What is a marketing team? Over time an organization develops tendencies, practices, departmental setups, etc. Whether these things are the best they can be is often overlooked because tradition sets in and things become stuck. In some cases best-practice is … Continue reading Doc Martyn’s Soul: The Malaise of Continuity
The annual meeting of the Association of American University Presses (AAUP) will be held this week in Denver, Colorado. The University of Nebraska Press will have ten attendees this year and three people chairing panel discussions. Members of AAUP will … Continue reading 2015 AAUP Meeting Preview
Every Friday numerous social media feeds encourage us to follow certain people. This reciprocal weekly event has evolved into a way to find new people with interesting things to say, but it is also beginning to feel a little bit mechanical. “It’s Friday!” the social media universe shouts at us; “Follow this person and this person and this person.” But why? Many of us in the university press world join this Friday free-for-all. We exchange our views on who is worth following and, because we’re all in the same part of publishing, for the most part … Continue reading UP WEEK: Why Should We Follow You?
The AAUP membership list includes which presses have social media accounts: blog, Facebook, Twitter (the usual suspects). In an industry where so much depends on an online presence to succeed, it’s encouraging that most member presses are engaging with their community on social media platforms. We are all aware of those “usual suspects” but one of the many questions that we should be asking ourselves is “what’s next?” A handful of UPs have taken on Instagram (one of my personal favorites), YouTube, LinkedIn, and Tumblr, but the next big thing in social media will come along and we will have … Continue reading The Marketeers Club: University Presses and the Questions of Social Media