Doc Martyn’s Soul: 4 steps to successful academic marketing

There is a common misconception that trade books require more marketing effort than scholarly books. It is a misconception because the effort is different not more or less. Books for academic audiences still benefit from innovative, well-thought out campaigns. Spending … Continue reading Doc Martyn’s Soul: 4 steps to successful academic marketing

UP WEEK: Why Should We Follow You?

        Every Friday numerous social media feeds encourage us to follow certain people. This reciprocal weekly event has evolved into a way to find new people with interesting things to say, but it is also beginning to feel a little bit mechanical. “It’s Friday!” the social media universe shouts at us; “Follow this person and this person and this person.” But why? Many of us in the university press world join this Friday free-for-all. We exchange our views on who is worth following and, because we’re all in the same part of publishing, for the most part … Continue reading UP WEEK: Why Should We Follow You?

The Marketeers Club: University Presses and the Questions of Social Media

The AAUP membership list includes which presses have social media accounts: blog, Facebook, Twitter (the usual suspects). In an industry where so much depends on an online presence to succeed, it’s encouraging that most member presses are engaging with their community on social media platforms. We are all aware of those “usual suspects” but one of the many questions that we should be asking ourselves is “what’s next?” A handful of UPs have taken on Instagram (one of my personal favorites), YouTube, LinkedIn, and Tumblr, but the next big thing in social media will come along and we will have … Continue reading The Marketeers Club: University Presses and the Questions of Social Media