People Make Publishing: #OptOutside and Enjoy the Season

The following post is from Joeth Zucco, Senior Project Editor at UNP. I opted outside on Black Friday. Or rather #OptOutside. Outdoor retailer REI started the campaign in 2015. It makes sense. They sell outdoor recreation, and instead of lining up customers outside their stores, they gave their employees the day off (with pay!) and asked them to practice what they preach. It’s really a brilliant marketing idea. I’ve never been a fan of Black Friday. I go out of my way not to spend money on that day. And with Black Friday sales starting earlier and earlier and even … Continue reading People Make Publishing: #OptOutside and Enjoy the Season

10 Things You Could Be Doing Other than Playing Pokémon Go

Anna Weir is a publicist who still owns a Gameboy Color. The new augmented reality game has augmented everyday life. It seems the only activity people can talk about lately is playing Pokémon Go. I can see the appeal, I really can. It’s new. It’s fun. It brings back childhood memories that, like the rest of the 90s, many kids from that decade thought were long behind them. Moreover, it gets people out and about. Local businesses, ministries, libraries, and parks have their opened doors as hotspots, inviting this new crowd of potential customers into their “gyms.” Just the other … Continue reading 10 Things You Could Be Doing Other than Playing Pokémon Go

NEWS AND REVIEWS

Books Falafel Nation By Yael Raviv Applause from the Kirkus Reviews: “What’s in a falafel? By the lights of food-studies and nutrition adjunct professor Raviv, it’s not just chickpeas and pita bread, but also identity . . . The author is particularly good on pressing the point that such cuisines are seldom fixed but instead constantly adapt as new groups enter and as time changes.” The Heart of the Matter By Arthur Green Recommendation from CHOICE: “The why rather than the how of practicing Judaism is the central focus that draws together this collection of literary essays . . . Green engages with the intricacies of Kabbalah, Hasidic masters, classical … Continue reading NEWS AND REVIEWS