This week is the sixth annual University Press Week with the theme of #LookItUP: Knowledge Matters. Each day university presses across the country and beyond will be blogging about a chosen topic. Today learn about “#TwitterStorm” from the following presses. Be sure to share and tweet your own university press experiences using the hashtags #UPWeek and #LookItUp. 

Harvard University Press: Social Media and Scholarship (and Impeachment) looks at the role social media played in the publication of Impeachment: A Citizen’s Guide

Johns Hopkins University Press: Editorial Director Greg Britton extols the virtues of Twitter with Tips to Effectively Participate in the Twitter Conversation

Athabasca University Press: A post exploring how social media is being used as a tool to connect with scholars and readers to make the work of publishers more visible

Beacon Press: Social Media’s Role in Lifting Up For White Folks Who Teach in the Hood…and the Rest of Y’all Too (Beacon Press, 2016) looks this bestseller and how social media spread the word and kept the conversation going