Doc Martyn’s Soul: 4 steps to successful academic marketing

There is a common misconception that trade books require more marketing effort than scholarly books. It is a misconception because the effort is different not more or less. Books for academic audiences still benefit from innovative, well-thought out campaigns. Spending … Continue reading Doc Martyn’s Soul: 4 steps to successful academic marketing

NEWS AND REVIEWS

Books R*dskins by C. Richard King Praise from the Chicago Tribune: “But King’s book consists of much more than these specific questions. By its structure and logic . . . the book is designed to elicit a more complex response than mere agreement or disagreement. It’s not an op-ed written to garner a simplistic pro or con reaction, but rather gives people on both sides of the fence, and even on the fence, a great deal to think about.” Sublime Physick by Patrick Madden Commentary from The Humble Essayist: “The essay ‘Buying a Bass,’ which is really the story of not … Continue reading NEWS AND REVIEWS