NEWS AND REVIEWS

Books Cora Du Bois by Susan C. Seymour Praise from the Los Angeles Book Review: “Seymour’s book reads like a detective novel in parts, a history in others, as she follows the adventurous life of a ‘distant observer of mankind.’ . . . Susan Seymour makes clear the irony of a woman with principle—a patriotic American who attempted to see beyond the present — being first rewarded by her country and then defamed by its intelligence agencies for doing so. There are important contemporary lessons here. If we don’t know where we have come from, we can’t see where our country … Continue reading NEWS AND REVIEWS

The Marketeers Club: Book Blurbs and You; Or How to Write a Blurb that is Useful

Rosemary Vestal is the publicity manager for UNP and her writing has been called”influential” and “a must read.”*  What makes someone want to read a book? A review, the cover design, peer suggestions, Amazon rankings, bestseller listing in the New York … Continue reading The Marketeers Club: Book Blurbs and You; Or How to Write a Blurb that is Useful

Doc Martyn’s Soul: Four Ways to Break the Rules of Marketing

What’s the most innovative marketing campaign you’ve seen for a university press book? What does innovation look like for university press marketing campaigns? I’m guessing you’re struggling to think of something in particular. The average campaign consists of email blasts, … Continue reading Doc Martyn’s Soul: Four Ways to Break the Rules of Marketing

NEWS AND REVIEWS

Books Falafel Nation By Yael Raviv Applause from the Kirkus Reviews: “What’s in a falafel? By the lights of food-studies and nutrition adjunct professor Raviv, it’s not just chickpeas and pita bread, but also identity . . . The author is particularly good on pressing the point that such cuisines are seldom fixed but instead constantly adapt as new groups enter and as time changes.” The Heart of the Matter By Arthur Green Recommendation from CHOICE: “The why rather than the how of practicing Judaism is the central focus that draws together this collection of literary essays . . . Green engages with the intricacies of Kabbalah, Hasidic masters, classical … Continue reading NEWS AND REVIEWS