The Marketeers Club: 2017 Spring & Summer Preview
One of the greatest (and strangest) things about working in university press publishing is the moment when you receive the seasonal catalog in its physical form. An old marketing tactic that is tried and true for UPs must be the source of jealousy for larger publishing houses without divided seasons: a completed booklet, with all forthcoming book information, you can hold in your hands and write notes on. It’s not on Edelweiss, it’s not on your phone (although click here and it could be), it’s in your purse/backpack/murse/recyclable tote, wherever.
Anyways, the point is we have a beautiful new catalog for our 2017 spring and summer season that includes our beautiful forthcoming books.
Here are a few highlights:
F-f-f-f-f-Feeny! Potomac Books is publishing William Daniels’ memoir. It’s a wry and witty account of his seventy-five-plus years in show business as the recognizable face and voice of such iconic roles as Mr. George Feeny in Boy Meets World, KITT in Knight Rider, Dr. Mark Craig in St. Elsewhere, and John Adams in the play and film 1776.
Daniels will celebrate his 90th birthday on March 31. Happy early birthday, Bill!
Making My Pitch is the story of Ila Borders, the first woman to play pro baseball since the Negro Leagues of the modern era and the first woman to pitch a winning game.
Borders has been honored twice at the National Baseball Hall of Fame and was inducted in 2003 into the Baseball Reliquary’s Shrine of the Eternals. The coauthor, Jean Hastings Ardell, is the author of Breaking into Baseball: Women and the National Pastime.
Ellen Browning Scripps made her fortune in the rapidly expanding Scripps chain of newspapers and used her wealth and influence to support philanthropic causes. This is the first biography of this American newspaperwoman, feminist, suffragist, abolitionist, social reformer, and philanthropist.
Ellen Browning Scripps: New Money and American Philanthropy will be available June 2017.
Paula Kamen, author of All in My Head, said “Sonya Huber works magic by articulating the indescribable. With her lyrically written and witty account, she better describes her own pain experience than a patient rating scale of 1 to 10 ever could.”
The Spirit and the Sky examines the attention the nineteenth-century Lakota gave to the celestial realm and the inherent mystery of the cosmos.
Mark Hollabaugh is an emeritus instructor of physics and astronomy at Normandale Community College in Bloomington, Minnesota.