Rosemary Vestal is the publicity manager for UNP and her writing has been called”influential” and “a must read.”* What makes someone want to read a book? A review, the cover design, peer suggestions, Amazon rankings, bestseller listing in the New York … Continue reading The Marketeers Club: Book Blurbs and You; Or How to Write a Blurb that is Useful
With this reading list, the long baseball-playing days of summer don’t have to come to an end. A Game of Their Own by Jennifer Ring From baseball’s history of shunning girls from the game to the undeniable success of the … Continue reading Reading List: At the Old Ball Game
Mark Spitzer loves fish and he loves to fish. As a nationally known author (Seasons of the Gar, Return of the Gar), writing about fish and their issues is what he does best. In this blog series, Spitzer shares his … Continue reading Where in the West Is Mark Spitzer?
Are people who work in publishing just frustrated writers? I have spoken to undergraduate English and journalism classes many times about careers in book publishing, and one of the things I always tell the students is: if you want to … Continue reading The Director Dish
An excerpt from The Game before the Money: Voices of the Men Who Built the NFL (September 2014) by Jackson Michael. Join the conversation on Twitter using #GameBeforeMoney during the first week of NFL football on why you coach, play, or watch. Pro Football Hall of Fame member … Continue reading EXCERPT: The Game Before the Money
What’s the most innovative marketing campaign you’ve seen for a university press book? What does innovation look like for university press marketing campaigns? I’m guessing you’re struggling to think of something in particular. The average campaign consists of email blasts, … Continue reading Doc Martyn’s Soul: Four Ways to Break the Rules of Marketing
Amy Helene Forss has a PhD in African American history and teaches at Metropolitan Community College in Omaha, Nebraska. Her work has appeared in journals such as Nebraska History and Great Plains Quarterly. She is the author of Black Print … Continue reading From the desk of Amy Helene Forss: The Scoop on Mildred D. Brown
Books Falafel Nation By Yael Raviv Applause from the Kirkus Reviews: “What’s in a falafel? By the lights of food-studies and nutrition adjunct professor Raviv, it’s not just chickpeas and pita bread, but also identity . . . The author is particularly good on pressing the point that such cuisines are seldom fixed but instead constantly adapt as new groups enter and as time changes.” The Heart of the Matter By Arthur Green Recommendation from CHOICE: “The why rather than the how of practicing Judaism is the central focus that draws together this collection of literary essays . . . Green engages with the intricacies of Kabbalah, Hasidic masters, classical … Continue reading NEWS AND REVIEWS
September Staff Reading List UNP staff members are always reading new books within our list and outside of what we publish. Here are some of the books our noses have been buried in. Hannibal by Richard Gabriel (a Potomac book!) “Very … Continue reading What We’re Reading
An excerpt from Capitalist Family Values: Gender, Work, and Corporate Culture at Boeing by Polly Reed Myers (September 2015). The war was a turning point for the Boeing “family” in that it required the company to do more with less and to refashion … Continue reading Excerpt: Capitalist Family Values
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